We Built a Custom AI Engine for a Client. Here’s Why It Still Needed Some Humans.
AI can scale your content, but it can't build your foundation. Too many organizations skip the foundational work that makes any content worth reading. Here's what we learned building a custom AI content engine for a client — and why the humans in the room made all the difference.
The Canadian Communications Market: Disruption for some, opportunity for others
Canada's communications industry is worth nearly $4 billion — about the same size as the Canadian craft beer market. But not everyone is going to get a piece of it. AI is reshaping who wins and who shrinks, and the lines are already being drawn. Lloyd Rang breaks down the numbers, the segments under pressure, and where the smart money is moving.
The Slow Burn: What 12 months of consistent content did to our search presence
We pulled our own Google Search Console data and compared this year to last. What we found confirmed what we tell every client: consistent, credible content works–even in the age of AI search. Here's what a year of showing up actually looks like.
Take my Advice: Pull down your pants and slide on the ice
When uncertainty drags on, waiting starts to feel responsible. But the leaders and organizations that make progress don’t wait for perfect clarity. They accept uncertainty as the operating condition and move anyway, finding momentum, purpose, and even normalcy in the middle of the mess.