Making Waves Across the Pond: Three lessons for Canadian brands to compete abroad
Trade deals get you in the room, but Canadian brands still have to close. Guest host Steve Paikin sits down with global comms experts to unpack what it really takes to win over the UK and Ireland in the premiere episode of Canada's Brand Abroad. The verdict: shared language and goodwill won't cut it. Here are three lessons every Canadian leader needs before crossing the pond.
AI Is Coming for (Entry-Level) Comms Jobs
AI can do a junior communicator's grunt work before your coffee gets cold — but that grunt work was never just grunt work. It was how we learned judgment, took our lumps, and climbed. HR leaders are already delegating fewer basic tasks to early-career staff — 56 per cent of them, according to a new D2L survey — and Lloyd Rang asks: if we hand the first rung of the ladder to the machines, who's left to lead when today's seniors retire?
From Storytelling to Idea-Telling: The big comms shift you might be missing
For the better part of a decade, communications professionals have told leaders that storytelling is everything. And there was truth in that. But the tectonic plates of our craft are shifting — and if you're still leading with narrative alone, you might be showing up to the runway in last year's dress. In a world of dizzying political and technological change, people don't just want connection anymore. They want a map. Lloyd Rang shares why the future of communications belongs to those who bring better thinking to the table.
We Built a Custom AI Engine for a Client. Here’s Why It Still Needed Some Humans.
AI can scale your content, but it can't build your foundation. Too many organizations skip the foundational work that makes any content worth reading. Here's what we learned building a custom AI content engine for a client — and why the humans in the room made all the difference.