From Storytelling to Idea-Telling: The big comms shift you might be missing
For the better part of a decade, communications professionals have told leaders that storytelling is everything. And there was truth in that. But the tectonic plates of our craft are shifting — and if you're still leading with narrative alone, you might be showing up to the runway in last year's dress. In a world of dizzying political and technological change, people don't just want connection anymore. They want a map. Lloyd Rang shares why the future of communications belongs to those who bring better thinking to the table.
We Built a Custom AI Engine for a Client. Here’s Why It Still Needed Some Humans.
AI can scale your content, but it can't build your foundation. Too many organizations skip the foundational work that makes any content worth reading. Here's what we learned building a custom AI content engine for a client — and why the humans in the room made all the difference.
The Canadian Communications Market: Disruption for some, opportunity for others
Canada's communications industry is worth nearly $4 billion — about the same size as the Canadian craft beer market. But not everyone is going to get a piece of it. AI is reshaping who wins and who shrinks, and the lines are already being drawn. Lloyd Rang breaks down the numbers, the segments under pressure, and where the smart money is moving.
The Slow Burn: What 12 months of consistent content did to our search presence
We pulled our own Google Search Console data and compared this year to last. What we found confirmed what we tell every client: consistent, credible content works–even in the age of AI search. Here's what a year of showing up actually looks like.