Communications: Creative, contradictory and human
One of Canada's leading communications experts, Lloyd Rang, challenges the notion that effective communications should be limited to a single feeling or idea. He explains why generative AI struggles to produce content that feels genuinely human and offers insights on how communicators can stand out by embracing the complexity of emotions and conflicting ideas in their work. Discover how to create more authentic and impactful content by acknowledging the rich paradoxes of human nature.
5 Tips to Deliver a Successful Public Apology
Issues management and crisis comms are key components for every organization, but are you doing it right? We’ve all been on the receiving end of excuses or apologies that felt disingenuous: I’m sorry if you feel bad. They don’t help. And they can even make things worse. Media maven and crisis comms expert Anne Marie Aikins shares five tips she offers every client needing to deliver a successful public apology.
AI and the Value of Creativity: A conversation with Jordan Ray
Jordan’s career in Communications has spanned over a decade, working with some of the best and brightest in the public and private sector. He was an early adopter of ChatGPT and other AI tools. So I spoke to him about his curiosity about AI, how he turned that into a training course for Communications professionals, and where he predicts the industry is moving.
What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”