Trauma-Informed Crisis Communications: 5 Lessons from the 2013 Flood
It's been ten years since torrential rains submerged a commuter GO train on the Don Valley tracks, trapping 1,400 GO customers for hours. Former Metrolinx crisis communications and media spokesperson Anne Marie Aikins shares lessons from that night and how a trauma-informed approach to your crisis communications can save your customers, staff, and reputation when things go wrong.