Rethinking Earned Media in 2025
You nailed the campaign. Killer release, strong quotes, slick digital…and still no media bites? It’s not you—it’s your 2020 playbook. Media maven Anne Marie Aikins breaks down how to modernize your earned media game and actually get noticed in 2025.
Sorry Seems to be the Hardest Word…
When Bell customers in Ontario and Quebec lost service this morning, the silence from the company spoke louder than its belated apology. Vague statements and slow responses won't cut it in an age of growing cyber threats and fragile public trust. Here’s what went wrong—and what organizations must do better when crisis hits.
Managing the Rapid Spread of Misinformation During LA Wildfires
Misinformation spreads faster than ever during emergencies, forcing crisis communicators to tackle new challenges in 2025. AI-driven rumours going viral and declining public trust demand action now. Update your crisis plan, adopt innovative tools, and adapt your strategies to stay ahead. Learn the essential steps to lead quickly with clarity and impact.
5 Tips to Deliver a Successful Public Apology
Issues management and crisis comms are key components for every organization, but are you doing it right? We’ve all been on the receiving end of excuses or apologies that felt disingenuous: I’m sorry if you feel bad. They don’t help. And they can even make things worse. Media maven and crisis comms expert Anne Marie Aikins shares five tips she offers every client needing to deliver a successful public apology.