Canada’s Brand Abroad: A Limited Series

Episode 2: The EU and You

The European Union (EU) is Canada’s second-largest trading partner, but doing business there means playing by different rules in every country. Hear from our panel of market experts on what it takes to succeed across the EU.

Canada’s Brand Abroad: A Limited Series

Part 1: Making Waves Across the Pond

June 2026 | Guest Hosted by Steve Paikin

Episode 13: AI is here to stay–so now what?

March 2026 | Guest Hosted by Steve Paikin

Episode 12: The stories that shaped 2025 and what they mean for your PR in 2026

December 2025 | Hosted by Anne Marie Aikins

Episode 11: Major projects, major issues, and the impact of Canada’s “Build, baby, build!”

October 2025 | Guest Hosted by Steve Paikin

Episode 10: The Hinge Moment–New Markets in a Reimagined Global Economy

July 2025 | Guest Hosted by Steve Paikin

Episode 9: Comms Lessons From the Trade War Trenches

March 2025 | Hosted by Lloyd Rang

Episode 8: Communications in a World Without Media

December 2024 | Hosted by Lloyd Rang

Episode 7: How Can Reporters and Comms Pros Work Together to Create Public Trust?

September 2024 | Hosted by Jeff Keay

Episode 6: Why You’re a ‘Creative,’ and Why That’s More Important Than Ever

June 2024 | Hosted by Jordan Ray

Episode 5: How Internal Comms Can Drive External Results

March 2024 | Hosted by Shannon Currie

Episode 4: Canada’s Crises of 2023 and Their Lessons for the Year Ahead

December 2023 | Hosted by Anne Marie Aikins

Episode 3: “Greenwashing” is Ending. Are Companies Ready?

September 2023 | Hosted by Lloyd Rang

Episode 2: Is “Corporate Activism” a Real Thing?

June 2023 | Hosted by Jordan Ray

Episode 1: Engaging With a Changing World

March 2023 | Hosted by Tracey Sobers