Tell Your Story. Change Your Future.
UPLIFT offers annual pro bono support to help one Canadian non-profit or NGO share its story. From branding and narrative to content and PR, we deliver tailored strategy and content—at no cost.
Because every powerful story deserves to be heard. Is yours next?
"We are so grateful to have been chosen as the Curious Public UPLIFT client. They listened carefully, consulted with various members of our team, and came up with a wonderful narrative on our messaging."
-Lynda Kosowan, Executive Director, Scarborough Women's Centre
What You'll Get
Every UPLIFT partnership is custom-built. We tailor our work to your goals — but here’s what you can typically expect:
- A personalized workplan
- A revised narrative that reflects your mission and vision
- Strategic support to help your narrative drive your goals
- Customized content (e.g., blogs, op-eds, web copy, social posts, and more)
- NEW this year: a customized fundraising merchandise strategy
Together, it’s the equivalent of a 3-month engagement with our agency — delivered pro bono.
Who Qualifies
To be eligible for UPLIFT, your organization must:
- Be a Canadian non-profit or NGO
- Focus on creating local or regional impact (national organizations not eligible)
- Have limited in-house communications/marketing resources
How to Apply
Applying is easy!
Fill out our online application Hit submit Get our confirmation email
We review all submissions and select our recipient in Winter 2025.
Past UPLIFT Recipients
2024-2025Ernestine's Women's Shelter
For forty years, Ernestine’s Women’s Shelter has been a life-saving and life-changing pillar of community care, helping survivors of gender-based violence give themselves and their children stability, healing and a path out of violence.
Curious Public is actively working with Ernestine’s to drive its visibility with donors and decision-makers through strategic communications for fundraising, PR and media.
2023-2024Summer Music Society
Summer Music Society delivers high-quality music education for people of all ages and musical skill levels. Summer Music’s inclusive programs benefit children, adults, and seniors, creating a supportive environment where participants can learn, grow, and connect through the power of music.
Curious Public worked with Summer Music Society to create a refreshed logo, a narrative, a new website and supporting communications collateral.
2022-2023Hospice Mississauga
Hospice Mississauga (formerly Heart House Hospice) has been making a meaningful difference for clients and their families navigating end-of-life care and grief in Mississauga and Brampton since 1985. Its team of compassionate professionals deliver on their promise to ensure that people live their final days with grace and dignity while offering support and services to families and caregivers.
Curious Public worked with Hospice Mississauga to revise its core narrative and social media content and develop a suite of new fundraising materials.
2021-2022Learning for a Sustainable Future
Learning for a Sustainable Future’s (LSF) mission is to empower Canadian kids to change the world by supplying teachers and students with climate change resources and learning opportunities.
Curious Public (then LRC) worked with LSF to give them a new narrative and communications strategy to increase brand awareness.
2020-2021Scarborough Women's Centre
Scarborough Women’s Centre (SWC) is a non-profit organization that gives support, information, resources, counselling and workshops to women in the community.
Curious Public worked with SWC to refresh its narrative, update communications materials and better connect the centre with its audiences, including donors. SWC awarded Curious Public (then LRC) with the centre’s “Volunteer of the Year Award.”
2019-2020Urban Alliance on Race Relations
Urban Alliance on Race Relations (UARR) was founded in 1975 by Torontonians who were concerned about the rise in hate crimes. The organization was a leading voice for more than 40 years, but felt its brand was out-of-date and missing opportunities to connect allied groups to fight for change.
Curious Public (then LRC) worked with the UARR to strengthen its digital and brand communications.
"UPLIFT is about helping deserving organizations get a share of voice out in their communities so they can make a greater impact and connect with more supporters and champions."
-Lloyd Rang, President, Curious Public
"We remain inspired by the quote from Bishop Desmond Tutu: 'Do your little bit of good where you are; it's those little bits of good put together that overwhelm the world.' That's UPLIFT's motto."
-Tracey Sobers, Chief Operations Officer, Curious Public
Curious Public UPLIFT
Our little bit of good.
Got questions? Contact uplift@curiouspublic.com