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“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”

Archbishop Desmond Tutu

Are you an extraordinary non-profit or NGO working on something in the Greater Toronto or Vancouver area that has the potential to make our world a better place?

Do you believe you could benefit from fresh perspectives and hands-on help with:

Narrative Development  Communications Strategy  Brand Repositioning  Speechwriting  Public Relations

If so, Curious Public wants to offer our communication services and insights to help you move your audience to action - at no cost. 

About Curious Public Uplift

Every year, we provide our communications services pro bono to one local charity or non-profit. We call this initiative Curious Public Uplift, because it gives voice to our belief in the importance of all of us working together to uplift and build our communities.

How It Works

Every year we ask for applications from interested organizations. We'll review all the applications and choose one organization to work with.

What You'll Get

  • Hands-on narrative creation help – the equivalent of three months of our agency's work
  • A walk-through tutorial on how to harness that narrative
  • Five pieces of content for you to use as you see fit (blogs, op-eds, speeches, web pages etc.)

How To Apply

We don't need much. Just tell us a little about your organization using this application form. Then, send it back to us by Friday, September 9th, 2022.

Past Uplift Recipients


Learning for a Sustainable Future

Learning for a Sustainable Future’s (LSF) mission is to empower Canadian kids to change the world. But to prepare young people for a climate-altered future, our school system needs to do more. Teachers need more resources and knowledge about climate change, and students need more opportunities to learn about and act on climate change. As part of its Uplift initiative, Curious Public (then LRC) advised them on how to revise their communications strategy and build more brand awareness.


The Scarborough Women's Centre

Scarborough Women’s Centre (SWC) is a non-profit organization that gives support, information, resources, counselling and workshops to women in the community. As part of its Uplift initiative, Curious Public worked with SWC to refresh its narrative, update communications materials and better connect the centre with its audiences, including women and families, donors, local businesses and supporters.

Curious Public (then LRC) was awarded with the centre’s “Volunteer of the Year Award.”


Urban Alliance on Race Relations

Curious Public worked with the Urban Alliance on Race Relations (UARR) to strengthen the organization’s digital and brand communications. 

UARR was founded in 1975 by Torontonians concerned about the recent rise in hate crimes. The founders were an alliance of leaders from the business, religious and political worlds. UARR had been a leading voice in advocating for building a better, fairer region for 40+ years. But UARR came to the Uplift program because they felt the organization’s brand was out-of-date and missing opportunities to achieve its mission – connect allied groups to fight for change.

"We try to lift people up to the mic through Uplift. The idea is to help organizations get a share of voice out in the community so they can be heard, which is important when fundraising, looking for new people and trying to make an impact on the community.”

-Lloyd Rang, President, Curious Public