“Received and Understood”: Building trust in your internal communications
“Received and understood” became a catchphrase of the day in our most recent episode of Comms In Question: How internal comms can drive external results. Shanon Curries captures the key insights panelists shared when it comes to a successful internal communications strategy.
AI and the Value of Creativity: A conversation with Jordan Ray
Jordan’s career in Communications has spanned over a decade, working with some of the best and brightest in the public and private sector. He was an early adopter of ChatGPT and other AI tools. So I spoke to him about his curiosity about AI, how he turned that into a training course for Communications professionals, and where he predicts the industry is moving.
“Practice, practice, practice!”: Your best defense in a crisis
In our most recent episode of Comms In Question, Anne Marie Aikins asked panelists to talk about the government issues, personnel scandals and emergency response missteps that had Canadian communicators scrambling this year. Shannon Currie captures the top three things Marketing and Communications professionals need to do ahead of a crisis.
“Be Impeccable”: Advice against ‘greenwashing’
That was the advice given to professional communicators by Sarah Petrevan, VP of Sustainability for the Cement Association of Canada, in our most recent episode of Comms In Question: Greenwashing is ending. Are companies ready? Lloyd Rang hosted our webinar and asked our panel of experts for their insights into Comms professionals’ role in reducing ‘greenwashing.’