We are writers, artists, designers, journalists, public servants, and expert strategists.
Our Mission
We make a positive impact for our clients by telling their stories.
Our Vision
We help great organizations understand their audiences, see around corners, stand out, and change the world.
Lloyd Rang
CEO and Chief Strategist
Lloyd Rang is a strategic communications consultant, entrepreneur, award-winning writer, and one of Canada’s most sought-after speechwriters. He is known for his humor and insight, has written for government and business leaders and celebrities, has been a pundit on television and in print, is a featured conference speaker, has led corporate workshops in communications and has written for publications in the US and Canada. As CEO and Chief Strategist, Lloyd gives creative advice and insights on strategy, content and tactics to clients across the public and corporate sectors.
Tracey Sobers
Managing Partner
Tracey has served as a communications planner, strategist and executive advisor throughout her career. Building and maintaining effective relationships have underpinned all of her work with key stakeholders and within organizations. Tracey has a keen understanding of both the needs of clients, as well as the strengths of her team. That is the wealth of experience she brings to Curious Public as she manages the talent on board against the unique challenges clients face.
Anne Marie Aikins
Executive Lead, Public and Media Relations, Crisis Management
Anne Marie’s career has evolved from nurse counsellor and journalist to high-profile chief spokesperson for Metrolinx. Known widely as “the GO Train lady,” she has spent decades navigating high-stakes environments and building deep, trusted relationships across the Canadian media landscape. Anne Marie helps organizations in the health, transit, housing, tourism and tech sectors navigate complex communication challenges and chaotic pivots. She brings strategic grit and a dash of wit to every project, ensuring her clients achieve tangible, practical, and enduring impact.
Shannon Currie
Account Director, Strategy and Communications
Shannon is a strategic communications advisor and account lead with a background in politics, the arts, entrepreneurship and client service. She stewards complex client files across nonprofit, education, public-sector and corporate environments, often serving as the lead contact and producer on multidisciplinary work, including campaigns, brand and creative strategy, design projects and communications plans. Her work in political communications, client service and performance gives Shannon a deep understanding of how public narrative, policy, media and stakeholder priorities intersect — and how audiences listen, connect and respond.
Emma Earley
Senior Strategist, Digital Marketing and Communications
Emma understands people. She has a background in psychology and over eight years of communications experience, which helps her bring EQ and IQ together with analytical rigour and instinctive creative thinking to every engagement. Emma digs into organizational context, reads the audience, and applies strategic judgement to shape communications that land. Her experience spans integrated campaigns, digital and social strategy, strategic messaging, design, and paid advertising across business, non-profit, and consumer sectors.
Alan Findlay
Executive Lead, Strategic Planning
Alan is a visionary communications leader, C-suite advisor and storyteller. As a political journalist in Toronto, Ottawa and Edmonton, Alan turned complex issues into concise, news-you-can-use narratives for readers. And then, as a political advisor, he used his talents to turn policy decisions into persuasive and memorable narratives. Alan spearheaded communications at two large Ontario government agencies where he worked closely with CEOs, executives, project partners and industry stakeholders to tell stories that demonstrated value and impact to the public and taxpayers and built meaningful relationships with many public and private-sector partners, including industry management and labour associations.
Kristen Gross
Account Director, Strategy and Communications
Kristen Gross is a communications strategist, senior advisor, and writer. As an Account Director at Curious Public, she advises clients across the public, healthcare, education, nonprofit, and corporate sectors, helping them clarify their message and navigate moments of growth, risk, and opportunity. Kristen has led projects for a diverse set of organizations. Her work spans strategic planning, narrative development, organizational change, and executive content. Inside Curious Public, she also helps lead the exploration of AI-supported workflows, ensuring modern tools are always guided by human judgement.
Jeff Keay
Executive Lead, Leadership Strategy and Media Training
Jeff is one of Canada’s leading media relations, communications and issues management professionals. He has served as a senior strategy advisor, speechwriter and national media spokesperson for some of Canada’s best-known public and private institutions and brands, including CBC-Radio Canada and TD and Royal Bank financial groups. As Curious Public’s Executive Lead, Leadership Strategy and Media Training, Jeff focuses on crisis communications, reputation management and the creation of robust communications infrastructures.
Jordan Ray
Account Director, Strategy and Public Affairs
Jordan brings more than a decade of public affairs, political, and corporate communications experience to high-stakes client challenges. He is known for his deep understanding of complex political ecosystems and modern campaign strategy. Jordan helps senior decision-makers navigate the cultural zeitgeist, manage uncertainty and risk, and ‘execute out-of-the-box’ ideas. He combines sharp strategic IQ and lateral thinking with the empathy needed to make every message matter.