Writing is Back from the Dead
A year ago, human writing looked about as profitable as buggy wax. Then the data showed up. AI isn’t killing the market for content. It’s killing the market for low-value content, and earned media and PR are the unlikely winners. Lloyd Rang explains why original research is the content worth owning, and what that means for your comms strategy.
“My Hydronyms are Lake & Ontario”: Anatomy of a fast-moving campaign
A vocabulary lesson, a line dreamed up by a lake, and a weekend to turn it into something real. In three days, a word many of us had never heard — "hydronym" — became a T-shirt, a fundraiser for Lake Ontario, and a case study in what it takes to move fast when a story is moving too.
AI Is Coming for (Entry-Level) Comms Jobs
AI can do a junior communicator's grunt work before your coffee gets cold — but that grunt work was never just grunt work. It was how we learned judgment, took our lumps, and climbed. HR leaders are already delegating fewer basic tasks to early-career staff — 56 per cent of them, according to a new D2L survey — and Lloyd Rang asks: if we hand the first rung of the ladder to the machines, who's left to lead when today's seniors retire?
From Storytelling to Idea-Telling: The big comms shift you might be missing
For the better part of a decade, communications professionals have told leaders that storytelling is everything. And there was truth in that. But the tectonic plates of our craft are shifting — and if you're still leading with narrative alone, you might be showing up to the runway in last year's dress. In a world of dizzying political and technological change, people don't just want connection anymore. They want a map. Lloyd Rang shares why the future of communications belongs to those who bring better thinking to the table.