Kindness is Fierceness: Earning brand trust by being true
There’s nothing soft about kindness. In fact, it’s the opposite of being “nice.” Kindness speaks hard truths, defends values, and earns trust—something today’s brands can’t fake, fabricate, or focus group. In a world where audiences are watching what you do, not just what you say, being kind—and not just liked—is the only real strategy for long-term credibility. So, is your brand being kind, or just nice?
How to Answer Any Media Question: Empathy, Action, Outcome
Most media interviews happen under pressure—when something’s gone wrong and the spotlight’s on you. In that moment, how you speak matters just as much as what you say. Lloyd Rang, one of Canada's leading communications and crisis management experts shares a simple framework to help leaders show empathy, take action, and sound like actual humans.
How You Can Win in a Trade War: Be bold, not quiet
Silence is a losing strategy in the Canada-U.S. trade war. Canadian brands that are speaking up—like Chapman’s Ice Cream—are winning big as consumers rally behind local products. But the smartest businesses aren’t just riding the wave; they’re using this moment to reshape their future and seize new market opportunities. The question is: will you?
Communications: Creative, contradictory and human
One of Canada's leading communications experts, Lloyd Rang, challenges the notion that effective communications should be limited to a single feeling or idea. He explains why generative AI struggles to produce content that feels genuinely human and offers insights on how communicators can stand out by embracing the complexity of emotions and conflicting ideas in their work. Discover how to create more authentic and impactful content by acknowledging the rich paradoxes of human nature.