Communications: Creative, contradictory and human
One of Canada's leading communications experts, Lloyd Rang, challenges the notion that effective communications should be limited to a single feeling or idea. He explains why generative AI struggles to produce content that feels genuinely human and offers insights on how communicators can stand out by embracing the complexity of emotions and conflicting ideas in their work. Discover how to create more authentic and impactful content by acknowledging the rich paradoxes of human nature.
3 Ways to Use Numbers More Effectively in Communications
Numbers don't lie, but numbers don't convince people either - not without a story. Lloyd Rang highlights three tips that communications and marketing professionals can leverage to make the data in presentations, speeches, and articles more effective.
Curious Public’s Communications Insights on 2022
To borrow the author's phrase, "This year has been quite the decade." Curious Public's President and Narrative Lead, Lloyd Rang, gives us his Comms/Marketing Insights and upcoming trends on a year in review.
Grading Adidas’ Statement on Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there are folks who look like they’ve just crawled out of a flaming dumpster after writing a corporate statement about the Kanye West/Adidas saga. This blog post is about the work they did.