From Storytelling to Idea-Telling: The big comms shift you might be missing
For the better part of a decade, communications professionals have told leaders that storytelling is everything. And there was truth in that. But the tectonic plates of our craft are shifting — and if you're still leading with narrative alone, you might be showing up to the runway in last year's dress. In a world of dizzying political and technological change, people don't just want connection anymore. They want a map. Lloyd Rang shares why the future of communications belongs to those who bring better thinking to the table.
The Canadian Communications Market: Disruption for some, opportunity for others
Canada's communications industry is worth nearly $4 billion — about the same size as the Canadian craft beer market. But not everyone is going to get a piece of it. AI is reshaping who wins and who shrinks, and the lines are already being drawn. Lloyd Rang breaks down the numbers, the segments under pressure, and where the smart money is moving.
Take my Advice: Pull down your pants and slide on the ice
When uncertainty drags on, waiting starts to feel responsible. But the leaders and organizations that make progress don’t wait for perfect clarity. They accept uncertainty as the operating condition and move anyway, finding momentum, purpose, and even normalcy in the middle of the mess.
Kindness is Fierceness: Earning brand trust by being true
There’s nothing soft about kindness. In fact, it’s the opposite of being “nice.” Kindness speaks hard truths, defends values, and earns trust—something today’s brands can’t fake, fabricate, or focus group. In a world where audiences are watching what you do, not just what you say, being kind—and not just liked—is the only real strategy for long-term credibility. So, is your brand being kind, or just nice?