5 Tips to Deliver a Successful Public Apology
Issues management and crisis comms are key components for every organization, but are you doing it right? We’ve all been on the receiving end of excuses or apologies that felt disingenuous: I’m sorry if you feel bad. They don’t help. And they can even make things worse. Media maven and crisis comms expert Anne Marie Aikins shares five tips she offers every client needing to deliver a successful public apology.
AI and the Value of Creativity: A conversation with Jordan Ray
Jordan’s career in Communications has spanned over a decade, working with some of the best and brightest in the public and private sector. He was an early adopter of ChatGPT and other AI tools. So I spoke to him about his curiosity about AI, how he turned that into a training course for Communications professionals, and where he predicts the industry is moving.
What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”
“Be Impeccable”: Advice against ‘greenwashing’
That was the advice given to professional communicators by Sarah Petrevan, VP of Sustainability for the Cement Association of Canada, in our most recent episode of Comms In Question: Greenwashing is ending. Are companies ready? Lloyd Rang hosted our webinar and asked our panel of experts for their insights into Comms professionals’ role in reducing ‘greenwashing.’