Curious Public UPLIFT Application
Applications are closed.
Applying is easy and will take no more than 10 minutes.
Are you an extraordinary non-profit or NGO working to create impact in your community?
Curious Public wants to hear from you to offer our communication advice and expertise to help you reach your audiences – at no cost.
All About You
We’re looking forward to working with you!
On behalf of all of us here at Curious Public, thank you for you submission. Stay tuned and follow us for updates!
Questions? Curious to know more?Or want to nominate another Canadian non-profit or NGO?
Send us an email: uplift@curiouspublic.com - we can't wait to hear from you!
UPLIFT
000 days 00 hours 00 minutes 00 seconds
“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”
Archbishop Desmond Tutu
Are you an extraordinary Canadian non-profit or NGO working to create impact in your community?
Could your organization use fresh insights and hands-on help to better tell your story through communications and marketing?
Narrative Development • Communications Strategy • Brand Repositioning • Speechwriting • Public Relations
If the answer is "yes," we'd like you to apply for UPLIFT 2024.
About Curious Public UPLIFT
We believe that working together and sharing strengths is what builds and uplifts communities. It’s how we approach everything we do for clients and it’s what we pass on each year to a deserving Canadian non-profit or NGO working to create impact for their local community.
Our pro bono work for a successful applicant can look like:
- Refreshed organizational narrative and foundational communications products
- Revised communications, marketing, fundraising, or PR strategy
- New brand positioning and communications/marketing collateral
- Speechwriting, earned media content, or public relations work
If you fit the bill, we want to offer you customized communication services and insights to help you move your audience to action – free of charge.
How It Works
We know your time is precious, so applying to UPLIFT is simple. Just fill out our short application and submit before September 30, 2024.
After the deadline closes, our team will review all the applications and choose one organization to receive our UPLIFT support.
No matter what, though, we’ll get in touch to let you know the results.
What You'll Get
Every organization’s needs are different going into UPLIFT, and we customize our work for each. But most UPLIFT projects get the following:
A customized workplan to meet your communications needs. A revised organizational story – your core narrative that becomes the foundation for all other communications or marketing materials. Hands-on support to harness your new narrative to meet your larger communications and marketing goals. Five pieces of content to use as you see fit (blogs, op-eds, speeches, web pages, social media content etc.)
Whatever your need, UPLIFT delivers the equivalent of three months of our agency’s work to help you reach your goal.
Qualifying for Uplift
We don’t have many restrictions. All we ask is that you are a Canadian NGO or non-profit organization whose work focuses on creating impact within your local community or area and that you operate with limited communications and marketing resources.
If you have questions about our qualification criteria, please contact us at uplift@curiouspublic.com. We’re happy to answer your questions within 1-2 business days.
Past UPLIFT Recipients
2024-2025
Ernestine's Women's Shelter
Ernestine’s Women’s Shelter was opened in 1983 by a group of community members who saw a need for a safe place for women and children fleeing violence and abuse.
Since then we have embraced trans women as women, and we have also broadened our mandate to welcome Two-Spirit, non-binary and gender diverse people and trans men fleeing violence and abuse.
Curious Public is working with Ernestine’s to develop its core narrative and supporting communications collateral.
2023-2024
Summer Music Society
Summer Music Society is a community driven organization that provides high quality music education for people of all ages and musical skill level. It runs the inclusive Summer Music Camp on the shores of Lake Huron in Bruce County, Ontario offering a variety of programs. Summer Music’s programs benefit children, adults, and seniors creating a supportive environment where participants can learn, grow, and connect through the power of music.
Curious Public worked with Summer Music Society to create a refreshed logo, a narrative, a new website and supporting communications collateral.
2022-2023
Hospice Mississauga
Hospice Mississauga (formerly Heart House Hospice) has been making a meaningful difference for clients and their families navigating end-of-life care and grief in Mississauga and Brampton since 1985.
The Hospice Mississauga team of compassionate professionals delivers on their promise to ensure that people live their final days with grace and dignity while offering support and services to families and caregivers. Hospice counsellors work one-on-one or in group settings with people living with a terminal diagnosis and offer services generally with a prognosis of 12-months or less. At the same time, trained volunteers support staff doing home visits and weekly day programs to bring people together for social activities in a supportive community.
Curious Public is revising the organization’s core narrative and social media content and is creating new fundraising materials for Hospice Mississauga as part of its UPLIFT project.
2021-2022
Learning for a Sustainable Future
Learning for a Sustainable Future’s (LSF) mission is to empower Canadian kids to change the world. But to prepare young people for a climate-altered future, our school system needs to do more. Teachers need more resources and knowledge about climate change, and students need more opportunities to learn about and act on climate change. As part of its UPLIFT initiative, Curious Public (then LRC) advised the organization on how to revise their communications strategy and build more brand awareness.
2020-2021
The Scarborough Women's Centre
Scarborough Women’s Centre (SWC) is a non-profit organization that gives support, information, resources, counselling and workshops to women in the community. As part of its UPLIFT initiative, Curious Public worked with SWC to refresh its narrative, update communications materials and better connect the centre with its audiences, including women and families, donors, local businesses and supporters.
Curious Public (then LRC) was awarded with the centre’s “Volunteer of the Year Award.”
2019-2020
Urban Alliance on Race Relations
Curious Public worked with the Urban Alliance on Race Relations (UARR) to strengthen the organization’s digital and brand communications.
UARR was founded in 1975 by Torontonians concerned about the recent rise in hate crimes. The founders were an alliance of leaders from the business, religious and political worlds. UARR had been a leading voice in advocating for building a better, fairer region for 40+ years. But UARR came to the UPLIFT program because they felt the organization’s brand was out-of-date and missing opportunities to achieve its mission – connect allied groups to fight for change.
"We try to lift people up to the mic through UPLIFT. The idea is to help organizations get a share of voice out in the community so they can be heard, which is important when fundraising, looking for new people and trying to make an impact on the community.”
-Lloyd Rang, President, Curious Public
Our Services
Content and Insights
We help good people tell great stories.
We'll find out what makes you unique, learn what you have to offer, and figure out how to say it best using our signature narrative process.
We'll give you a better version of your story and use that story as a jumping-off point to create content and a strategy that gets people talking - for all the right reasons.
No jargon. No marketing-speak. Just fresh ideas and trusted insights - every time.
Narrative Development and Communications Strategy
We do a deep dive into your organization and work with you to tell your story. We’ll uncover it, write or re-imagine it, refine it – and create a step-by-step plan to help you share it.
Services:
Product narrative
Company narrative
Communications strategy
Fundraising campaign
Executive Reputation Management and Thought Leadership
We can help you build or polish a reputation as a leader in almost any area of expertise. We’ll work with you to create your leadership narrative – identifying topic areas you can explore and developing a strategy and content to share your expertise, advice and opinions with your audience.
Services:
Personal narrative
Speechwriting
Fundraising campaign
Speechwriting
We work with you to make you sound like you – only better. We’ve earned a reputation as some of the best speechwriters in Canada – which is why we’ve worked with politicians, CEOs, and celebrities all over the world.
Content Creation and Editing
We create thought-provoking articles, blog posts, releases, web copy – on any topic, no matter how complicated. We help start-ups, Fortune 500 companies, universities, hospitals and others get noticed. And our editing services will make your documents clear and readable.
Services:
News releases
Report writing
Briefing note creation
Contributed articles
Op-eds
Blog posts
Q&A doc
Podcast support
Video script writing
Shot lists
Issues Management
The best way to deal with issues is to learn to avoid them (see our training courses). But if you can’t, we can help you deal with a problem and make it go away as fast as possible.
Public Relations and Media Support
Choose from our complete menu of public relations services to help you manage your external communications, enhance your reputation, reach and build trust with your audiences/journalists, and increase your visibility.
Services:
Deliver spokesperson workshops
Create and execute media strategy
Develop targeted media lists
Craft media pitches and responses
Monitor and analyze coverage
Digital Communications and Website Development
We use digital audits, social listening and raw data to identify and evaluate your digital storytelling opportunities. We create content and influencer strategies. We can build your website. And you can trust us with the details – our team can design, develop, and manage your social campaigns, platforms or analytics for you.
Services:
Digital communications strategy
Website design
Social media copywriting
Digital advertising
Graphic design
Organization Effectiveness and Systems Analysis
Today’s business landscape is global, turbulent, and fiercely competitive. How your organization is designed and structured can be the difference between successfully driving results or perpetually putting out fires. That’s why evaluating your organization’s structural health is critical to ensure you’re set up for optimized performance. That’s where we can help.
Our organizational behaviour and human resources management specialist gives companies the recipe for success with unique, fluid, and customized recommendations that serve your organization’s exact needs and drive results.
Our signature narrative process is at the heart of everything we do:
FIRST...
We ask a lot of questions and analyze your organization to find out what makes it tick.
NEXT...
We write your core story – your narrative – that connects what you do to the people you’re trying to reach.
FINALLY...
We use your narrative to create the customized strategies, content, or training that helps you realize your goal.
Clear Writing Workshop
Course Outline
Curious Public’s Clear Writing Workshop
A hands-on course that helps you turn complex writing into clear writing that educates, engages and activates audiences.
Part One: Preparing for clarity
- Defining clear writing/unclear Writing
- Understanding your Audience
- Clarifying your purpose/organizing your Approach
Part Two: Writing for Clarity
- Grammar: knowing why something is wrong
- Ways to spot unclear writing
- Quick fixes to common problems
Part Three: Editing for Clarity
- Creating good habits – how to approach writing
- Passing along clear writing guides and resources
- Story basics – inverted pyramid writing, choosing relevant detail
- Activity: editing a document (submitted for feedback after the course)