A cyber breach isn’t just an IT problem – it’s a reputational crisis. You need to respond quickly and precisely without losing further data or trust. The organizations that can recover are the ones with a strong strategic crisis communications plan in place. 

Our Cybersecurity Crisis Communications Simulation and Playbook Development training equips your senior leaders and communications teams with the tools they need to respond effectively to cyber incidents, protect their brand, and maintain public trust.

This immersive and interactive training session is designed for high-stakes decision-makers. We don’t just teach you how to manage a cyber crisis; we put you in the middle of one. 

Developed and led by crisis communications experts Lloyd Rang and Jeff Keay, this training session ensures that when a cybersecurity breach happens, your team is ready to respond with confidence and clarity.

What makes this training different?

• • Specifically designed for cybersecurity breaches, including ransomware attacks, data leaks, and system hacks.
  • Fully tailored to your organization’s industry, structure, and potential risk scenarios.
  • Live crisis simulation with hands-on decision-making and press conference exercises.
  • Step-by-step playbook development that gives you and your organization a framework to use in future cyber crises.

Our customized crisis communications training is geared to: 

• • Communications leaders and executives responsible for shaping crisis response strategies during a cyber incident
  • C-Suite and Senior Leadership Teams who need to communicate with employees, regulators, and the public.
  • Communications and PR Teams that will be drafting statements, engaging with the media and managing external and internal messaging
  • Cybersecurity and IT Leaders who will ensure alignment between technical response teams and communications teams.

We divide our training into three key sections, so you’ll get the chance to learn the skills and practice them with practical applications.

1. Crisis Communications 101: Manage a Crisis in Real-Time

• • Learn to recognize and assess a cybersecurity crisis before it escalates.
  • Understand the regulatory, legal, and reputational risks in the wake of a data breach.
  • Identify the role of communications teams versus IT teams.
  • Plan the essential materials every crisis response team must have, including:
    • Key messages
    • News releases
    • Internal communications plans
    • Social media content
    • Media Q&A documents

2. Create Your Cybersecurity Crisis Communications Playbook

• • Establish clear roles and responsibilities between IT, Communications and Legal in the event of a cyber breach.
  • Develop internal checklists, escalation processes, and decision-making frameworks.
  • Gain the best practices for coordinating messaging with legal and compliance teams.
  • Understand transparency versus containment and how to balance disclosure while managing reputational risk.
  • Learn to monitor your crisis response and conduct an effective post-breach debrief.

3. Live Crisis Simulation: Test Your Response Under Pressure

How It Works: 

• • Your team is given a realistic cybersecurity crisis scenario tailored to your industry.
  • You’ll work in teams to create a real-time crisis response, including:
    • Key messages & internal communications
    • Q&A preparation for media inquiries
    • Social media content & official statements
    • A press release
  • Your session concludes with a mock media interview, where our facilitators ask team spokespeople tough, real-world questions.
  • We’ll complete a debrief and evaluation, giving you our expert feedback on your team’s response highlighting strengths, gaps, and opportunities for improvement.

President and Narrative Lead for Curious Public.

Executive Consultant and Strategic Leadership and Media Consultant for Curious Public.

When a crisis hits, every minute in your organization counts. Make sure you can respond quickly and precisely without losing trust. 

Our Crisis Communications Simulation and Playbook Development training gives your senior leaders and communications teams the tools they need to respond effectively under pressure.

This immersive and interactive training session is designed for high-stakes decision-makers. We don’t just teach you how to manage a crisis; we put you in the middle of one. 

Developed and led by crisis communications experts Lloyd Rang and Jeff Keay, this training session will help your team build the skills, processes and confidence they need to handle a crisis situation in real-time.

What makes this training different?

• • Fully tailored to your organization’s industry, structure, and potential risk scenarios.
  • Live crisis simulation with hands-on decision-making, writing and media interview exercises.
  • Step-by-step playbook development that gives you and your organization a framework to use in future crises.

Our customized crisis communications training is geared to: 

• • Communications leaders and executives responsible for shaping crisis response strategies
  • Senior Leadership Teams who need to respond quickly and effectively in a crisis response
  • Communications and PR Teams which will be drafting statements, engaging with the media and managing external and internal messaging

We divide our training into three key sections, so you’ll get the chance to learn the skills and practice them with practical applications.

1. Crisis Communications 101: Manage a Crisis in Real-Time

• • Learn to recognize and assess a reputational crisis before it escalates.
  • Understand the modern media landscape and how it impacts your crisis response.
  • Plan the essential materials every crisis response team must have, including:
    • Key messages
    • News releases
    • Internal communications plans
    • Social media content
    • Media Q&A documents

2. Create Your Crisis Communications Playbook

• • Establish clear roles and responsibilities in the event of a crisis.
  • Develop internal checklists, escalation processes, and decision-making frameworks.
  • Gain the best practices for drafting, revising, and publishing crisis communications quickly.
  • Learn to monitor your crisis response and conduct an effective post-crisis debrief.

3. Live Crisis Simulation: Test Your Response Under Pressure

How It Works: 

• • Your team is given a realistic crisis scenario tailored to your industry.
  • You’ll work in teams to create a real-time crisis response, including:
    • Key messages & internal communications
    • Q&A preparation for media inquiries
    • Social media content & official statements
    • A press release
• Your session concludes with a mock press conference, where our facilitators ask team spokespeople tough, real-world questions.
• We’ll complete a debrief and evaluation, giving you our expert feedback on your team’s response highlighting strengths, gaps, and opportunities for improvement.

President and Narrative Lead for Curious Public.

Executive Consultant and Strategic Leadership and Media Consultant for Curious Public.

Your ability to communicate clearly, confidently and strategically is essential—whether facing a routine media inquiry or navigating a high-stakes crisis. 

Our media training sessions will prepare you for interacting successfully with the media. You’ll learn to deliver your message with authority and practice staying in control of the conversation.

Seasoned media relations and issues management expert Jeff Keay leads our media training sessions. Jeff brings his insider expertise as a national spokesperson and senior advisor for leading Canadian organizations to customize sessions to your organization’s needs. 

Together, you’ll explore your organization’s priorities and existing media relations practices with recommendations for strengthening your most important connections to media and social media. 

Whether you’re preparing a single executive for a high-profile media appearance or equipping an entire leadership team, we design the training to fit your priorities and reach your audience.

Our customized media training sessions are geared to: 

• • Senior executives who serve as public-facing spokespeople
  • Communications leaders preparing executives for media interactions
  • Organizations looking to strengthen their crisis response and media readiness

We focus on practical, hands-on learning to ensure you’re ready for any media scenario.

Depending on your needs, sessions can cover: 

• • Media Relations Best Practices – Understand the evolving media landscape and how to build strong relationships with journalists. 
  • Your Media Ecosystem – Identify key media players, audience expectations and communication opportunities for you and your organization. 
  • Narrative and Key Message Development – Establish and maintain the message and interview parameters, especially when dealing with a crisis situation. 
  • Strengthening Your Communications Infrastructure – Enhance your internal and external processes for media readiness. 
  • Crisis Communications – Learn and practice to prepare for tough questions, manage the response, maintain control in high-pressure situations and protect your reputation. 
  • Mastering the Interview – Learn and practice techniques for clear and confident media responses that keep you “on message.”
  • On-Camera Practice and Coaching – Practice your skills in realistic interview simulations with personalized feedback and critique.

• • Refining your key messages
  • Staying composed and “on script”
  • Delivering your message with impact
  • Handling tough questions
  • Keeping control of the conversation

Your learning doesn’t stop when the session ends. Every participant receives:

• • A custom post-session report with feedback and actionable next steps.
  • Recordings of your on-camera exercises for continued practice.
  • A reference guide on best practices to reinforce your skills for future media interactions.

Executive Consultant and Strategic Leadership and Media Consultant for Curious Public.