LRC Uplift Application
Apply for LRC Uplift 2021 today! Applications are due October 25, 2021.
Applying is easy and will take no more than 10 minutes.
LRC wants to hear from you to offer our communication advice and expertise to help you reach your audiences – free of charge.
All About You
We’re looking forward to working with you!
LRC Uplift
“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”
Archbishop Desmond Tutu
Are you an extraordinary non-profit or NGO working on something in the Greater Toronto or Vancouver area that has the potential to make our city, our province, our country – and the world – a better place?
Do you believe you could benefit from fresh perspectives and hands-on assistance with:
Narrative Development
Communications Strategy
Brand Repositioning
Speechwriting
Public Relations
LRC wants to hear from you to offer our communication advice and expertise to help you reach your audiences – free of charge.
About LRC Uplift
Every year, we provide our communications services pro bono to one local charity or non-profit. We call this initiative LRC Uplift, because it gives voice to our belief in the importance of all of us working together to uplift and build our communities.
How It Works
We ask for applications from interested organizations. We’ll review all the applications and choose one organization to work with.
What You’ll Get
- Hands-on narrative creation help – the equivalent of three months of agency work
- A walk-through tutorial on how to harness that narrative
- 5 pieces of content for you to use as you see fit.
How To Apply
We don’t need much. Just tell us a little about your organization using this application form. Submit
to us by Monday, October 25, 2021.
Tracey Sobers
Principal and Chief Operations Officer
Tracey brings a wealth of experience in project management, communications planning, strategy, media relations and as a senior advisor to executives to her role as LRC’s Chief Operations Officer.
For many years, Tracey was the Director and Executive Assistant to the Premier of Ontario. In this and in other executive advisor roles, she has always managed and maintained effective relationships with key stakeholders and within organizations.
She has served as a communications/senior advisor and project manager in government and in broad public and private sector organizations, including the Office of the Premier of Ontario, the College of Physicians and Surgeons of Ontario, and Ryerson University, where she used her outstanding people management and organizational skills to resolve issues and drive projects to successful completion. She has led numerous cross-departmental initiatives and projects such as developing strategies and protocols for new external relations, patient & stakeholder engagement, and employee relations programs.
Tracey has sat on the board of directors of child-focused charities, including Mothercraft, which is dedicated to healthy child development and the African Relief Committee in Canada which supported programs for displaced children in Sudan. More recently, she is an active volunteer with Gilda’s Club of Greater Toronto.
Specialties
- LRC Corporate Operations
- Project Management
- Communications Planning and Writing
- Client Relations
Justin MacLean
Consultant
Justin brings a diverse set of experience in business, politics, academia, and public service. He holds an MBA from Queen’s University and further certification in Corporate Social Responsibility. Professionally he has served as a Chief of Staff to a Member of Provincial Parliament and is currently teaching within the Faculty of Business at Trent University.
As an experienced corporate trainer and public relations professional, Justin has a keen ability to
connect with an audience and present information in an easily digestible and engaging way.
He is most proud of the work he was able to do designing a comprehensive education and re-training initiative for autoworkers when General Motors closed their Oshawa plant.
When he’s not busy working, you will catch him out for a walk with his dog Cashew.
Specialties
- Education and Training
- Public Relations
- Business Planning