Our Services
Content and Insights
We help good people tell great stories.
We'll find out what makes you unique, learn what you have to offer, and figure out how to say it best using our signature narrative process.
We'll give you a better version of your story and use that story as a jumping-off point to create content and a strategy that gets people talking - for all the right reasons.
No jargon. No marketing-speak. Just fresh ideas and trusted insights - every time.
Narrative Development and Communications Strategy
We do a deep dive into your organization and work with you to tell your story. We’ll uncover it, write or re-imagine it, refine it – and create a step-by-step plan to help you share it.
Services:
Product narrative
Company narrative
Communications strategy
Fundraising campaign
Executive Reputation Management and Thought Leadership
We can help you build or polish a reputation as a leader in almost any area of expertise. We’ll work with you to create your leadership narrative – identifying topic areas you can explore and developing a strategy and content to share your expertise, advice and opinions with your audience.
Services:
Personal narrative
Speechwriting
Fundraising campaign
Speechwriting
We work with you to make you sound like you – only better. We’ve earned a reputation as some of the best speechwriters in Canada – which is why we’ve worked with politicians, CEOs, and celebrities all over the world.
Content Creation and Editing
We create thought-provoking articles, blog posts, releases, web copy – on any topic, no matter how complicated. We help start-ups, Fortune 500 companies, universities, hospitals and others get noticed. And our editing services will make your documents clear and readable.
Services:
News releases
Report writing
Briefing note creation
Contributed articles
Op-eds
Blog posts
Q&A doc
Podcast support
Video script writing
Shot lists
Issues Management
The best way to deal with issues is to learn to avoid them (see our training courses). But if you can’t, we can help you deal with a problem and make it go away as fast as possible.
Public Relations and Media Support
Choose from our complete menu of public relations services to help you manage your external communications, enhance your reputation, reach and build trust with your audiences/journalists, and increase your visibility.
Services:
Deliver spokesperson workshops
Create and execute media strategy
Develop targeted media lists
Craft media pitches and responses
Monitor and analyze coverage
Digital Communications and Website Development
We use digital audits, social listening and raw data to identify and evaluate your digital storytelling opportunities. We create content and influencer strategies. We can build your website. And you can trust us with the details – our team can design, develop, and manage your social campaigns, platforms or analytics for you.
Services:
Digital communications strategy
Website design
Social media copywriting
Digital advertising
Graphic design
Organization Effectiveness and Systems Analysis
Today’s business landscape is global, turbulent, and fiercely competitive. How your organization is designed and structured can be the difference between successfully driving results or perpetually putting out fires. That’s why evaluating your organization’s structural health is critical to ensure you’re set up for optimized performance. That’s where we can help.
Our organizational behaviour and human resources management specialist gives companies the recipe for success with unique, fluid, and customized recommendations that serve your organization’s exact needs and drive results.
Our signature narrative process is at the heart of everything we do:
FIRST...
We ask a lot of questions and analyze your organization to find out what makes it tick.
NEXT...
We write your core story – your narrative – that connects what you do to the people you’re trying to reach.
FINALLY...
We use your narrative to create the customized strategies, content, or training that helps you realize your goal.
Clear Writing Workshop
Course Outline
Curious Public’s Clear Writing Workshop
A hands-on course that helps you turn complex writing into clear writing that educates, engages and activates audiences.
Part One: Preparing for clarity
- Defining clear writing/unclear Writing
- Understanding your Audience
- Clarifying your purpose/organizing your Approach
Part Two: Writing for Clarity
- Grammar: knowing why something is wrong
- Ways to spot unclear writing
- Quick fixes to common problems
Part Three: Editing for Clarity
- Creating good habits – how to approach writing
- Passing along clear writing guides and resources
- Story basics – inverted pyramid writing, choosing relevant detail
- Activity: editing a document (submitted for feedback after the course)
Training
Media Training for Executives and Spokespeople
The communications landscape has changed a lot, but media is still the best way to get your story out there. Whether you’re showing thought leadership, introducing a new product or service, or defending your point of view, navigating media is tricky—especially when you’re trying to deliver a 20-second sound bite. That’s where we come in.
Crisis Communications Simulation and Playbook Development
Don’t wait until a crisis hits to figure out your response. This immersive workshop, designed for senior leaders and communications teams, features a realistic, industry-specific simulation and guides you in building a customized crisis communications playbook so you’re ready to lead under pressure and protect your reputation when it counts.
Cybersecurity Crisis Communications Simulation and Playbook Development
A cyber breach is more than an IT issue—it’s a reputational threat. This hands-on workshop prepares your leadership, communications and PR teams, and IT leaders to navigate the high-stakes world of cybersecurity crises with clarity and confidence. Through a tailored simulation and guided playbook development, you’ll be ready to respond when it matters most.
Storytelling
The best story wins. It wins attention, it wins investment and it wins media coverage. Curious Public’s Storytelling Workshop helps you understand how the principles of good storytelling can help you stand out. We get you working with each other to practice storytelling. And then we help you apply those lessons to your work.
Clear Writing
Curious Public’s Clear Writing Workshop is a hands-on course that helps you turn complex writing into clear writing that educates, engages and activates audiences. You’ll learn the principles of clear writing, how to identify unclear writing and how to overcome bad habits. Along the way, we’ll also touch on the basics of good storytelling and the secret to writing with purpose. The course includes a take-home editing assignment.
AI Best Practices for Communicators
This 3-hour workshop is designed to give communicators a comprehensive overview of artificial intelligence (AI) and its practical applications in communications. The workshop will cover AI fundamentals, best practices for integrating AI into your work as well as a hands-on exercise using AI tools for content creation. By the end of the workshop, participants will be able to effectively use AI to support their communications activities.
Integrating AI Into Your Workflow
Building on our AI Best Practices for Communicators workshop, we are excited to present our “Integrating AI into Your Workflow” workshop. This advanced session dives deep into how you can use artificial intelligence (AI) to boost your team’s productivity. Learn to measure and maximize AI’s impact across your team’s research, content creation, editing, and other operations. Our hands-on approach ensures you’ll walk away with real insights and skills to upgrade your operations with AI.
The Art of Presenting
In this 3-hour workshop, participants will learn the strategies and skills needed to craft and deliver a memorable presentation. This interactive session gives participants a chance to work collaboratively and creatively while putting into practice storytelling and public speaking.
Communications Planning
In the sage words of Yogi Berra, if you don’t know where you’re going, then you’ll end up someplace else. You could have the most powerful story in the world, but how do you know it’s going to take your organization where you want it to go? Curious Public’s Communications Planning Workshop gives you a way to think structurally about any communications activity you can think of—from a simple social media post to a full-blown campaign.
Our Other Courses
- Speechwriting
- Digital Storytelling for Startups
- Crisis Communications Planning and Training
- Leadership Coaching
- How to Talk to Government
We can also design and deliver a customized training workshop tailored to your communications needs.
Partners
Our partners aren’t just the best in the business at what they do—they’re great people who we’re proud to work with.
Corporate Speech Consultants
Corporate Speech Consultants (CSC) are internationally renowned coaches who elevate executive and corporate speakers so they can achieve their goals. They tailor their approach to each client’s needs through training and interactive seminars for executive teams. CSC has expertly served 10,000 clients in 20 different countries.
Click here to learn more about CSC
Counsel Public Affairs
Counsel Public Affairs is one of Canada’s most respected and successful government relations and public relations firms. Counsel provides a full suite of services in national and provincial government relations, public affairs, strategic communications, crisis management, and Indigenous facilitation.
Click here to learn more about Counsel
Aubs and Mugg Inc.
Aubs and Mugg is a multi-disciplinary design firm based in Toronto. This award-winning agency shapes authentic and meaningful brand experiences through observation, collaboration, and a commitment to craft.
Aubs and Mugg specializes in internal and External Community Engagement and Discovery, Brand Pillar and Narrative Development, Visual Brand Development, Brand Activation, Graphic and Website Design, and Ambassador Training and Onboarding.
Click here to learn more about Aubs and Mugg
Denise O'Neil Green Consulting
Denise O’Neil Green Consulting is an equity, diversity, and inclusion (EDI) consulting company, empowering EDI leaders and organizations to genuinely go beyond the performative and be truly authentic in their development and implementation of EDI strategies. Services include customized EDI education and training, coaching and mentoring, inspirational keynotes, plus strategy policy development, planning and workplace climate reviews.
Click here to learn more about Denise O’Neil Green Consulting
Foster Films Canada
Foster Films Canada is an award-winning video production company with over a decade of experience delivering high-quality live and pre-recorded video content and editing services to corporations, non-profits, and small businesses across Canada. The agency specializes in shooting, editing, and producing promotional media, education videos, and product advertising.
Click here to learn more about Foster Films Canada
evolution evolution
evolution evolution provides professional and personal coaching services. The consulting firm helps professional leaders and organizations shift from a belief of “what is the work” to “what is the mission.” Coaches engage with executives, leaders, founders, and teams who feel isolated or in critical transitions to help them align fully with their purpose, conviction, and clarity. evolution evolution’s expertise in improving team management and the recruitment of top-tier talent gives them a refined insight into how to best build a conscious culture within organizations.
Click here to learn more about evolution evolution
Affiliate Partners
