Advisory Board
John Wilkinson (Board Chair)
John Wilkinson is the President and CEO of Wilkinson Insight Incorporated, which provides specialized services for private and public sector clients.
Of note, from 2003 – 2011, Mr. Wilkinson was elected as the Member of Provincial Parliament for Perth-Middlesex and then Perth-Wellington. He was called to Executive Council and served first as Minister of Research and Innovation, then as Minister of Revenue and finally, as the Minister of the Environment.
Mr. Wilkinson currently sits on numerous corporate, not-for-profit and advisory boards, including Greenfield Global, the Waterloo Institute for Sustainable Energy, Life Sciences Ontario, the Ontario Arts Foundation, the Huron Perth Healthcare Alliance and the Council of the Great Lakes Region.
Virginia Jamieson
Virginia Jamieson is a communications professional with over 20 years of experience. She is currently the Head of External Communications at SambaNova Systems, where she leads the company’s media relations, international communications and social media platforms globally (UK, Japan, Latin America, North America.) Before joining SambaNova, Virginia was Head of Digital Communications at Scotiabank, leading the organization’s global media relations, internal communications, and influencer relations for the bank’s AI, Data and Analytics and Digital Banking teams.
Virginia has spent her career specializing in public relations, perfecting the balancing act of managing issues with a cool head and knowing when to strategically turn up the heat. She has cultivated deep connections and contacts across North America, EMEA and Latin America, with her work taking her from Toronto to Silicon Valley to London and New York.
Virginia brings to the Curious Public Advisory Board a drive for creative storytelling, unparalleled expertise in media relations, and a devotion to working with passionate professionals.
Terri Lohnes
Terri Lohnes is the founder of Tekama Advisory, a consulting practice focused on advancing health sector innovation and success. She is a dynamic executive with over 25 years experience in the public, private and not-for-profit sectors. She is known for her creative, energetic leadership in organizations at the intersection of public policy, organization growth, and her deep knowledge and insights into innovation in Canada.
Ms. Lohnes’ interest in innovation started with economic and policy roles at the Council of Ontario Universities and the Toronto Board of Trade, including spearheading the Board’s CEO Forum on Urban Competitiveness.
Ms. Lohnes is a seasoned strategy, operations and growth leader gained from her time as SVP with Optimus SBR and leading strategic research and commercialization initiatives for GE Healthcare, along with her executive responsibility for the set-up, strategic direction and operations of Ontario’s first Ministry of Research and Innovation.
Ms. Lohnes is an inaugural advisory board member of the GE Healthcare Canada Edison Accelerator Program, and is involved with Medtech Canada’s National Digital Health Council, Federal Affairs and Ontario Committees. She is a past board member of the Genetic Aortic Disorders Association (GADA) Canada, the Champions Council for Mental Health in the Workplace, Ontario Chamber of Commerce Health Transformation Council, Sidewalk Labs Advisory Council and IAM Health Advisory Board.
Molly Morgan
Molly Morgan is a UK-based senior communications professional with a passion for international communications strategy and a track record of delivering internal and external communications programmes that add value to businesses. She is a senior level advisor to business executives, an experienced public speaker, public relations strategist, and media spokesperson. Ms. Morgan brings a breadth of knowledge to all of her roles, having worked across multiple business functions like legal, product, and policy to achieve internal and external communication goals.
Never one to shy away from a challenge, Ms. Morgan was most recently the Head of Special Projects, EMEA and International, Google Cloud Communications for Google, building on her roles as both Head of Communications for Google Canada and her previous role of leading all communications for Google Cloud in EMEA.
Ms. Morgan brings to the Curious Public Advisory Board her experiences of working with small and large businesses around the globe, informing her understanding of how to build and improve cross-border communications teams.
Dave Pryce
Dave Pryce is a senior global affairs and business executive living in the UK and Canada who has over 30 years of public and private sector experience. He brings a unique approach and global perspective to achieving results and solving problems across his work in driving new business opportunities in emerging markets, navigating through complicated regulatory issues or developing public policy with elected officials.
Mr. Pryce advises clients in a cross section of industries on issues of market access, government relations and business development in his principal role at the Dewhurst Group, a global advisory firm which he founded.
Mr. Pryce has held senior executive positions at a host of global companies, including Canopy Growth Corp., BlackBerry and D2L. He has also served as a senior advisor to politicians across Canada, including the Canadian Minister of Industry, the Premier of Ontario and the Minister of Finance of Ontario. Mr. Pryce brings to the Curious Public Advisory Board a wealth of diverse experience having served on multiple boards across the not-for-profit sector.
Hari Srinivas
Hari Srinivas has over two decades of experience in the media industry. He has helped lead the Ethnic Channels Group as President since 2010. Prior to his presidency, Mr. Srinivas oversaw the launch and operations of two Bollywood television channels through B4U US Inc. in New York where he was the North American CEO.
As president of Ethnic Channels Group, Mr. Srinivas builds off of his work with B4U and his earlier work as Head of Sales for IMG-Media in South Asia – a global leader in sports and fashion, operating in more than 25 countries around the world. Hari Srinivas comes to Curious Public’s Advisory Board with a background in law, an MBA in Marketing, and a solid track record of building businesses through exceptional storytelling.
Curious Public
Storytelling isn't about the storyteller - it's about the audience.
If you want people to listen, you need to understand them. If you want to inspire them, you need to know what they want.
Connect authentically. Influence wisely.
And say it better - and clearer - than everyone else.
The trick is to understand your audience, and build a connection to them that’s unexpected, fresh and memorable.
Narrative Development • Executive Reputation Management • Speechwriting • Content Creation • Issues Management • Digital Communications • Professional Training
Trusted by
They’re exceptionally skilled, entertaining and emotive storytellers.Anne Marie Aikins, Head, Media and Public Relations and Chief Spokesperson, Metrolinx
Curious Public are a creative crew of of outstanding writers and storytellers who have become like an extension of my own team. They get up to speed on complex challenges quickly and add value almost immediately in a way that is truly exceptional -- plus, they're a real pleasure to work with.Virginia Jamieson, Head of External Communications, SambaNova Systems
The difference with Curious Public is that their interaction with us didn’t end after the training they delivered.Kelly Jackson, AVP, Government Relations, Marketing and Communications, Humber College
When the message matters, the strategy comes first.
Curious Public UPLIFT Application
Applications for UPLIFT by Curious Public
Applications for UPLIFT 2026/27 are OPEN.
Tell Us About You
UPLIFT
Tell Your Story. Change Your Future.
UPLIFT offers annual pro bono support to help one Canadian non-profit or NGO share its story. From branding and narrative to content and PR, we deliver tailored strategy and content—at no cost.
Because every powerful story deserves to be heard. Is yours next?
"We are so grateful to have been chosen as the Curious Public UPLIFT client. They listened carefully, consulted with various members of our team, and came up with a wonderful narrative on our messaging."
"We are so grateful to have been chosen as the Curious Public UPLIFT client. They listened carefully, consulted with various members of our team, and came up with a wonderful narrative on our messaging."
-Lynda Kosowan, Executive Director, Scarborough Women's Centre
What You'll Get
Every UPLIFT partnership is custom-built. We tailor our work to your goals — but here’s what you can typically expect:
- A personalized workplan
- A revised narrative that reflects your mission and vision
- Strategic support to help your narrative drive your goals
- Customized content (e.g., blogs, op-eds, web copy, social posts, and more)
- Customized fundraising merchandise strategy
Together, it’s the equivalent of a 3-month engagement with our agency — delivered pro bono.
Who Qualifies
To be eligible for UPLIFT, your organization must:
- Be a Canadian non-profit or NGO
- Focus on creating local or regional impact (national organizations not eligible)
- Have limited in-house communications/marketing resources
How to Apply
Applying is easy!
Fill out our online application Hit submit Get our confirmation email
If you applied last year, you don't need to submit a new application. We will consider all past eligible applicants from 2025.
Applications close October 30, 2026.
We review all submissions and select our recipient in Winter 2026.
Past UPLIFT Recipients
2025-2026Hockey 4 Youth Foundation

Hockey 4 Youth has been increasing social inclusion for newcomers and high-priority youth since 2015. The foundation currently offers 14 programs on and off ice in 10 cities across Canada in: Victoria, Sooke, Langley, Vernon, Prince George, Windsor, Toronto, Ottawa and Montreal (Dollard Des Ormeaux and Ville Saint-Laurent). To date, Hockey 4 Youth has worked with 2,000 kids and teens representing 44 countries of origin.
Curious Public is working with Hockey 4 Youth to better support its strategic goals and fundraising mission. The foundation will also be the first UPLIFT recipient to get a customized fundraising merchandise strategy.
2024-2025Ernestine's Women's Shelter

For forty years, Ernestine’s Women’s Shelter has been a life-saving and life-changing pillar of community care, helping survivors of gender-based violence give themselves and their children stability, healing and a path out of violence.
Curious Public is actively working with Ernestine’s to drive its visibility with donors and decision-makers through strategic communications for fundraising, PR and media.
2023-2024Summer Music Society

Summer Music Society delivers high-quality music education for people of all ages and musical skill levels. Summer Music’s inclusive programs benefit children, adults, and seniors, creating a supportive environment where participants can learn, grow, and connect through the power of music.
Curious Public worked with Summer Music Society to create a refreshed logo, a narrative, a new website and supporting communications collateral.
2022-2023Hospice Mississauga

Hospice Mississauga (formerly Heart House Hospice) has been making a meaningful difference for clients and their families navigating end-of-life care and grief in Mississauga and Brampton since 1985. Its team of compassionate professionals deliver on their promise to ensure that people live their final days with grace and dignity while offering support and services to families and caregivers.
Curious Public worked with Hospice Mississauga to revise its core narrative and social media content and develop a suite of new fundraising materials.
2021-2022Learning for a Sustainable Future

Learning for a Sustainable Future’s (LSF) mission is to empower Canadian kids to change the world by supplying teachers and students with climate change resources and learning opportunities.
Curious Public (then LRC) worked with LSF to give them a new narrative and communications strategy to increase brand awareness.
2020-2021Scarborough Women's Centre

Scarborough Women’s Centre (SWC) is a non-profit organization that gives support, information, resources, counselling and workshops to women in the community.
Curious Public worked with SWC to refresh its narrative, update communications materials and better connect the centre with its audiences, including donors. SWC awarded Curious Public (then LRC) with the centre’s “Volunteer of the Year Award.”
2019-2020Urban Alliance on Race Relations

Urban Alliance on Race Relations (UARR) was founded in 1975 by Torontonians who were concerned about the rise in hate crimes. The organization was a leading voice for more than 40 years, but felt its brand was out-of-date and missing opportunities to connect allied groups to fight for change.
Curious Public (then LRC) worked with the UARR to strengthen its digital and brand communications.
"UPLIFT is about helping deserving organizations get a share of voice out in their communities so they can make a greater impact and connect with more supporters and champions."
-Lloyd Rang, CEO and Chief Strategist, Curious Public
"We remain inspired by the quote from Bishop Desmond Tutu: 'Do your little bit of good where you are; it's those little bits of good put together that overwhelm the world.' That's UPLIFT's motto."
-Tracey Sobers, Managing Partner, Curious Public


