AI Best Practices for Communicators Workshop
Course Outline
Curious Public’s AI Best Practices for Communicators Workshop
This 3-hour workshop is designed to give communicators a comprehensive overview of artificial intelligence (AI) and its practical applications in communications. The workshop will cover AI fundamentals, best practices for integrating AI into your work as well as a hands-on exercise using AI tools for content creation. By the end of the workshop, participants will be able to effectively use AI to support their communications activities.
Workshop topics include:
- The AI landscape and impact on communications sector
- Understanding what AI is and isn’t (Generative AI vs. Machine Learning)
- Ethical considerations and challenges
- Creating content using AI: Best practices, tips and tricks
- Exercise activities using AI
“Our team found the workshop valuable and highly engaging. Curious Public gave us a chance to demystify generative AI tools as a team and get on the same page about how these tools can support our work. Now we know enough to decide not just where and how we should use generative AI tools, but also where we shouldn’t.”
– Aaron Lazarus, WSIB
Webinars
Comms In Question
Next episode coming soon!
Watch or listen to the latest episode:
Canada’s Brand Abroad: A Limited Series
Episode 2: The EU and You
The European Union (EU) is Canada’s second-largest trading partner, but doing business there means playing by different rules in every country. Hear from our panel of market experts on what it takes to succeed across the EU.
- Bob Rae, Former Canadian Ambassador to the UN
- Bart Groothuis, Member of European Parliament
- Svend Roed Nielsen, Former Ambassador of Denmark to Canada; Senior Advisor, Think Tank Europa
- Julius Weber, Head of Digital Growth, Smollan
Listen to Comms In Question wherever you get your podcasts.
Comms In Question Webinar Series Archive
2026
Canada’s Brand Abroad: A Limited Series
Part 2: The EU and You
October 2026 | Guest Hosted by Steve Paikin
Canada’s Brand Abroad: A Limited Series
Part 1: Making Waves Across the Pond
June 2026 | Guest Hosted by Steve Paikin
Episode 13: AI is here to stay–so now what?
March 2026 | Guest Hosted by Steve Paikin
2025
Episode 12: The stories that shaped 2025 and what they mean for your PR in 2026
December 2025 | Hosted by Anne Marie Aikins
Episode 11: Major projects, major issues, and the impact of Canada’s “Build, baby, build!”
October 2025 | Guest Hosted by Steve Paikin
Episode 10: The Hinge Moment–New Markets in a Reimagined Global Economy
July 2025 | Guest Hosted by Steve Paikin
Episode 9: Comms Lessons From the Trade War Trenches
March 2025 | Hosted by Lloyd Rang
2024
Episode 8: Communications in a World Without Media
December 2024 | Hosted by Lloyd Rang
Episode 7: How Can Reporters and Comms Pros Work Together to Create Public Trust?
September 2024 | Hosted by Jeff Keay
Episode 6: Why You’re a ‘Creative,’ and Why That’s More Important Than Ever
June 2024 | Hosted by Jordan Ray
Episode 5: How Internal Comms Can Drive External Results
March 2024 | Hosted by Shannon Currie
2023
Episode 4: Canada’s Crises of 2023 and Their Lessons for the Year Ahead
December 2023 | Hosted by Anne Marie Aikins
Episode 3: “Greenwashing” is Ending. Are Companies Ready?
September 2023 | Hosted by Lloyd Rang
Episode 2: Is “Corporate Activism” a Real Thing?
June 2023 | Hosted by Jordan Ray
Episode 1: Engaging With a Changing World
March 2023 | Hosted by Tracey Sobers
Case Study
Issues Management and DEIB Training Series for One of Canada's Top Independent Schools
Issues Management | Brand Reputation Management | Media, Communications, and DEIB Training
Challenge
One of Canada’s leading independent schools was still recovering from a past media crisis, and the school was committed to better planning for the future. The school enrolled Curious Public to equip its senior administration with issues management training and diversity, equity, inclusion, and belonging (DEIB) best practices. Their request was to create a customized training series to give the school’s senior staff the skills to assess and improve their current DEIB framework, issues management processes, and media response plan.
Insight
We paired with our partners at Denise O’Neil Green Consulting, a world-renowned diversity, equity and inclusion consultancy, to help us create the custom training series. First, we assessed the landscape of all other Canadian independent schools’ traditional and social media coverage, DEIB work, and any public responses given to the media during crises. We then crafted training materials that directly focused on communication with Gen Z, independent school-specific DEIB communications opportunities and challenges, and issues management best practices. The training was complete with fictionalized scenarios of increased media intensity for which staff had limited time to produce a concise communications response plan. Our media relations experts then evaluated response plans.
Result
The training series gave the school’s staff a safe space to discuss sensitive DEIB issues and unpack their own experience of past conflicts. As a result of the training, our client was able to build an issues management process amongst senior staff and outline the school’s future media response plan.