Supporting a Health Care Tech Company From Startup to Thought Leader

Narrative Development and Communications Strategy | Executive Reputation Management and Thought Leadership | Content Creation and Editing


Our client’s company was born of a desire to solve a problem. The startup brought innovation to breast cancer diagnosis by creating a device that makes tumour localization easier and more comfortable for patients. Our client engaged Curious Public alongside its PR/Marketing team to help develop a brand awareness campaign for its device and create a thought leadership platform to position the company as a champion for increased high-quality care for breast cancer patients. 


We conducted in-depth interviews with our client’s team, researched the company’s past marketing and communications, and reviewed the larger competitive health care technology landscape. We created a brand narrative which would act as an internal story guide for all communications products to flow from. We also created a strategic communications plan to get our client on the radars of hospitals and surgeons in the crowded market and in the world of journals and academia. Our communications strategy included a focused and targeted roadmap of tactics and activities to highlight our client’s product and bring the company into important conversations about breast cancer patients and current treatments. A schedule of articles for relevant journals and websites, regular social media posts, conference and speech opportunities, and rolling news releases to highlight product and sector issues were also key aspects of the strategy. 


We continue to support our client with ongoing strategy and communications products such as articles and blog posts on timely issues within women’s health and health care technology. Curious Public also writes speeches and news releases to support our client’s ongoing activities in the thought leadership space.