What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”
Zoe Zollinger Goes to Camp Woodward
In 2023, we launched the annual James Bullbrook Memorial Scholarship, providing 500 USD to a skater residing in Canada to attend Woodward PA. In our first year, that deserving skater was 16 year old Zoe Zollinger from Nanaimo BC. We loved getting to know Zoe through the application process, and I was thrilled to catch up with Zoe and her mom, Melissa, to hear how it went.
“Be Impeccable”: Advice against ‘greenwashing’
That was the advice given to professional communicators by Sarah Petrevan, VP of Sustainability for the Cement Association of Canada, in our most recent episode of Comms In Question: Greenwashing is ending. Are companies ready? Lloyd Rang hosted our webinar and asked our panel of experts for their insights into Comms professionals’ role in reducing ‘greenwashing.’
Your Three Priorities for Learning and Development
Canadian organizations — and their leaders — must find a way to meaningfully pass on institutional knowledge and build the younger generations’ skills over the next few years — recession or not. We've been thinking about the three focus areas leaders will want to emphasize in their organization’s learning and development strategies for the remainder of 2023 and early 2024.