Writing is Back from the Dead
A year ago, human writing looked about as profitable as buggy wax. Then the data showed up. AI isn’t killing the market for content. It’s killing the market for low-value content, and earned media and PR are the unlikely winners. Lloyd Rang explains why original research is the content worth owning, and what that means for your comms strategy.
It’s Campaign Season: Four things to think about before you launch
Everyone's launching something this fall. But "are we ready?" is the wrong question. Ask whether your audience is. Four lessons on timing, speed, research and resources, before you hit "go."
“My Hydronyms are Lake & Ontario”: Anatomy of a fast-moving campaign
A vocabulary lesson, a line dreamed up by a lake, and a weekend to turn it into something real. In three days, a word many of us had never heard — "hydronym" — became a T-shirt, a fundraiser for Lake Ontario, and a case study in what it takes to move fast when a story is moving too.