AI Is Coming for (Entry-Level) Comms Jobs
AI can do a junior communicator's grunt work before your coffee gets cold — but that grunt work was never just grunt work. It was how we learned judgment, took our lumps, and climbed. HR leaders are already delegating fewer basic tasks to early-career staff — 56 per cent of them, according to a new D2L survey — and Lloyd Rang asks: if we hand the first rung of the ladder to the machines, who's left to lead when today's seniors retire?
From Storytelling to Idea-Telling: The big comms shift you might be missing
For the better part of a decade, communications professionals have told leaders that storytelling is everything. And there was truth in that. But the tectonic plates of our craft are shifting — and if you're still leading with narrative alone, you might be showing up to the runway in last year's dress. In a world of dizzying political and technological change, people don't just want connection anymore. They want a map. Lloyd Rang shares why the future of communications belongs to those who bring better thinking to the table.
Web Summit Vancouver: “It’s Coming”
"It's coming." That was the unofficial slogan echoing through Web Summit Vancouver — and on the exhibition floor and speaker stages, you could feel why. Autonomous vehicles, agentic AI, wearable medical devices, the future of work: all of it, tangible and accelerating. But the conversation that cut through the noise wasn't about technology at all. It asked a harder question — one every leader in that room needed to hear.
We Built a Custom AI Engine for a Client. Here’s Why It Still Needed Some Humans.
AI can scale your content, but it can't build your foundation. Too many organizations skip the foundational work that makes any content worth reading. Here's what we learned building a custom AI content engine for a client — and why the humans in the room made all the difference.