Rethinking Earned Media in 2025
You nailed the campaign. Killer release, strong quotes, slick digital…and still no media bites? It’s not you—it’s your 2020 playbook. Media maven Anne Marie Aikins breaks down how to modernize your earned media game and actually get noticed in 2025.
Pierre Poilievre, Schrödinger’s Coffee, and Credibility
Did Pierre Poilievre sip from an empty coffee cup in his most recent video? The internet can’t stop debating it—and that’s exactly the problem. When your prop becomes the story, your message doesn’t stand a chance. In today’s hyper-scrutinized media environment, even a seemingly harmless detail can snowball into a full-blown credibility issue. What does coffeegate reveal about authenticity, distraction, and the risks of playing to the crowd?
Sorry Seems to be the Hardest Word…
When Bell customers in Ontario and Quebec lost service this morning, the silence from the company spoke louder than its belated apology. Vague statements and slow responses won't cut it in an age of growing cyber threats and fragile public trust. Here’s what went wrong—and what organizations must do better when crisis hits.
Kindness is Fierceness: Earning brand trust by being true
There’s nothing soft about kindness. In fact, it’s the opposite of being “nice.” Kindness speaks hard truths, defends values, and earns trust—something today’s brands can’t fake, fabricate, or focus group. In a world where audiences are watching what you do, not just what you say, being kind—and not just liked—is the only real strategy for long-term credibility. So, is your brand being kind, or just nice?