Trauma-Informed Crisis Communications: 5 Lessons from the 2013 Flood
It's been ten years since torrential rains submerged a commuter GO train on the Don Valley tracks, trapping 1,400 GO customers for hours. Former Metrolinx crisis communications and media spokesperson Anne Marie Aikins shares lessons from that night and how a trauma-informed approach to your crisis communications can save your customers, staff, and reputation when things go wrong.
Grading Adidas’ Statement on Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there are folks who look like they’ve just crawled out of a flaming dumpster after writing a corporate statement about the Kanye West/Adidas saga. This blog post is about the work they did.
What Brands Can Do After an Image Meltdown: A Lesson Through Liz Truss
What do you try to communicate when your brand has just been reduced to a smoking crater? Executive Consultant, Leadership Strategy and Media Relations expert Jeff Keay weighs in on the hard lessons learned through Liz Truss.