Making Waves Across the Pond: Three lessons for Canadian brands to compete abroad
Trade deals get you in the room, but Canadian brands still have to close. Guest host Steve Paikin sits down with global comms experts to unpack what it really takes to win over the UK and Ireland in the premiere episode of Canada's Brand Abroad. The verdict: shared language and goodwill won't cut it. Here are three lessons every Canadian leader needs before crossing the pond.
Hockey 4 Youth Named Curious Public’s 2026 UPLIFT Recipient
Hockey is Canada's game—but for too many newcomer families, it's out of reach. While 71% of newcomers want to play, only 1% ever get the chance. Hockey 4 Youth Foundation is on a mission to change that. We're proud to announce our 2026 UPLIFT partnership with the non-profit bringing free hockey and life skills to barriered youth across Canada. And for the first time in UPLIFT history, we're adding a customized fundraising merchandise strategy to the mix.
Applications Now Open for the 2026 James Bullbrook Memorial Scholarship
Skateboarding takes more than practice; it takes a community. Curious Public is launching round four of the James Bullbrook Memorial Scholarship, awarding $500 USD to send one young Canadian skater to Camp Woodward this summer. We host this scholarship in memory of our dear friend and late colleague, James, to celebrate the "believers"—the families who hit the road to help a skater chase their dreams. If your story reflects the bond between family and the board, we want to hear from you.
Ernestine’s Women’s Shelter Named Curious Public’s 2025 UPLIFT Recipient
Toronto, ON, March 3, 2025 – Today, Curious Public announced its partnership with Ernestine’s Women’s Shelter through UPLIFT, the firm’s annual pro bono marketing and communications services program.
Through the partnership, Curious Public will work with Ernestine’s to tell its story clearly and better support its strategic goals. The work will help Ernestine’s execute a strong communications strategy that will help the Toronto shelter amplify its messages across digital and traditional channels to grow and diversify its audience and funding opportunities.