Grading Adidas’ Statement on Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there are folks who look like they’ve just crawled out of a flaming dumpster after writing a corporate statement about the Kanye West/Adidas saga. This blog post is about the work they did.
What Brands Can Do After an Image Meltdown: A Lesson Through Liz Truss
What do you try to communicate when your brand has just been reduced to a smoking crater? Executive Consultant, Leadership Strategy and Media Relations expert Jeff Keay weighs in on the hard lessons learned through Liz Truss.
Get Big Fast: The Communications Partnership Model
A lot of companies want to position themselves as “full service” agencies these days. But at best, they’re a Swiss-Army knife—a tiny pair of scissors when you need shears. As Lloyd Rang explains, that's why LRC has informal partnerships with companies who do PR, Graphic Design, Branding, and Videography. We bring them into our work because you don’t actually need to be good at everything—and if a client needs more than that, LRC finds the right partner to get the job done.
What Six Blind Men and an Elephant Can Tell Us About Business
Lloyd Rang explains why an old story about six blind men and an elephant can teach us a lot about how companies understand themselves—and how LRC uses those lessons to help companies tell their stories.