Grading Adidas’ Statement on Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there are folks who look like they’ve just crawled out of a flaming dumpster after writing a corporate statement about the Kanye West/Adidas saga. This blog post is about the work they did.
What Brands Can Do After an Image Meltdown: A Lesson Through Liz Truss
What do you try to communicate when your brand has just been reduced to a smoking crater? Executive Consultant, Leadership Strategy and Media Relations expert Jeff Keay weighs in on the hard lessons learned through Liz Truss.
On Truthfulness
Honesty is expected from organizations, no different than with our own personal circles. To thrive, you have to embrace authenticity if for no other reason than a lack of authenticity will be called out and exposed.
Lessons for Business … From the Theatre, of all Places
Memorising lines isn't the challenge, it's keeping spontaneity alive on the eigth iteration of the same show. Shannon Currie highlights, counter-intuitively, how your organization can actually foster creativity by following a set framework in the form of a narrative for your brand.