Ensuring Your Story Resonates with Canadian Journalists
Canadian audiences are not “sort of like” American audiences. The Canadian PR landscape requires local expertise to make your story resonate. That means understanding cultural nuances and building trusted media relationships. PR expert and media maven Anne Marie Aikins shares why partnering with a Canadian firm gives you a strategic advantage north of the border.
Dumpster Diving and Other Questionable Communications Practices
“Dump Day” and other PR shortcuts might sound clever, but they rarely work–and often backfire. From sneaking out bad news on Fridays to thinking mainstream media no longer matters, these common communications myths can damage credibility and erode trust. Alan Findlay busts five of the biggest misconceptions in public relations and explains how to avoid falling into these traps.
Building a Strong Start: The 90-day atlas for your new leadership
The first 90 days of a new leadership role can define your success—or derail it. Moving too fast, skipping groundwork, or leaving space for others to shape your story can set you back. A strong start means building trust, setting direction, and telling your story with clarity. Alan Findlay, visionary communications leader, shares how to lay the right foundation for momentum that lasts.
When One Door Closes: What Canada’s “hinge moment” means for your organization
Prime Minister Carney calls this Canada’s “hinge moment.” But what does that really mean for leaders and communicators? In our latest Comms in Question episode, Steve Paikin moderates a sharp, candid conversation with global experts about the path forward—and why building trust, leading with empathy, and staying flexible will shape your organization's success on the world stage.