Sorry Seems to be the Hardest Word…
When Bell customers in Ontario and Quebec lost service this morning, the silence from the company spoke louder than its belated apology. Vague statements and slow responses won't cut it in an age of growing cyber threats and fragile public trust. Here’s what went wrong—and what organizations must do better when crisis hits.
Kindness is Fierceness: Earning brand trust by being true
There’s nothing soft about kindness. In fact, it’s the opposite of being “nice.” Kindness speaks hard truths, defends values, and earns trust—something today’s brands can’t fake, fabricate, or focus group. In a world where audiences are watching what you do, not just what you say, being kind—and not just liked—is the only real strategy for long-term credibility. So, is your brand being kind, or just nice?
Lessons for Leadership: Advice from our “trade war trenches” experts
When crisis hits, character shows. In this Canada-U.S. trade war conversation, Brian Topp, Tim Hudak, and Kathleen Wynne reveal the comms playbook leaders need now. Lloyd Rang guides our Comms In Question webinar expert panel through a conversation that breaks down how to lead with clarity, earn trust fast, and out-communicate the chaos–before it defines you.
How to Run a Campaign That Converts with Zero Budget
Imagine this marketing scenario: you’ve been asked to create a campaign to reach a target audience in an industry with which you have no connection–and you have no budget to do it. I can tell you from experience–that’s a daunting marketing mission. But I can also tell you it’s not impossible, either. Find out how you can do it in five steps.