Vanity Metrics are Lying to You: Here’s what non-profits should really track
Solo Stove’s “Snoop Goes Smokeless” campaign lit up social media but left the brand in the red—a lesson non-profits can’t afford to ignore. Are you chasing numbers that look good on paper but miss the mark? Learn how shifting your focus can drive real results.
Cyberattacks are Inevitable: Here are five things to keep in mind
by Alan Findlay and Lloyd Rang
Cyberattacks aren’t a matter of “if” but “when”—and when they happen, they’re devastating. From massive financial losses to reputational damage, the stakes are high. Is your organization ready to handle the first chaotic 30 minutes of a breach? Alan Findlay and Lloyd Rang share five crisis communication principles that could make—or break—your response.
Gen X and Millennials Control our Money and Make our Decisions—Time for our Communications to Adapt
The decision-makers are changing, and with them, so is the way they consume information. As boomers exit, Gen X and millennials are taking the reins, bringing new habits and media preferences. Is your organization prepared to adapt its strategy and capture their attention-and their money?
How Can Reporters and Communications Professionals Work Together to Create Public Trust?
Is there an opportunity for journalists and communications professionals to work together to build trust with their audiences?
Curious Public Executive Consultant in Leadership Strategy and Media Training Jeff Keay recaps the key insights we heard from veteran communicators in our latest episode of Comms In Question.