“Be Impeccable”: Advice against ‘greenwashing’
That was the advice given to professional communicators by Sarah Petrevan, VP of Sustainability for the Cement Association of Canada, in our most recent episode of Comms In Question: Greenwashing is ending. Are companies ready? Lloyd Rang hosted our webinar and asked our panel of experts for their insights into Comms professionals’ role in reducing ‘greenwashing.’
Your Three Priorities for Learning and Development
Canadian organizations — and their leaders — must find a way to meaningfully pass on institutional knowledge and build the younger generations’ skills over the next few years — recession or not. We've been thinking about the three focus areas leaders will want to emphasize in their organization’s learning and development strategies for the remainder of 2023 and early 2024.
UPLIFT, The Post-Trump World, and the Power of Words: A Conversation with Tracey Sobers
I spoke to Tracey about how she has led our agency’s initiative, UPLIFT, which gives no-cost marketing and communications support to Canadian nonprofits. But we also talked about why our work matters, and how words can drive good or be weaponized for political gain.