3 Ways to Use Numbers More Effectively in Communications
Numbers don't lie, but numbers don't convince people either - not without a story. Lloyd Rang highlights three tips that communications and marketing professionals can leverage to make the data in presentations, speeches, and articles more effective.
“Practice, practice, practice!”: Your best defense in a crisis
In our most recent episode of Comms In Question, Anne Marie Aikins asked panelists to talk about the government issues, personnel scandals and emergency response missteps that had Canadian communicators scrambling this year. Shannon Currie captures the top three things Marketing and Communications professionals need to do ahead of a crisis.
Are We Destroying the Media?
Recently announced cuts to CBC are the latest chapter in Canada's changing media landscape. Jordan Ray writes about why this is happening, what it means and how your organization can adapt.
What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”