“Practice, practice, practice!”: Your best defense in a crisis
In our most recent episode of Comms In Question, Anne Marie Aikins asked panelists to talk about the government issues, personnel scandals and emergency response missteps that had Canadian communicators scrambling this year. Shannon Currie captures the top three things Marketing and Communications professionals need to do ahead of a crisis.
Are We Destroying the Media?
Recently announced cuts to CBC are the latest chapter in Canada's changing media landscape. Jordan Ray writes about why this is happening, what it means and how your organization can adapt.
What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”
Zoe Zollinger Goes to Camp Woodward
In 2023, we launched the annual James Bullbrook Memorial Scholarship, providing 500 USD to a skater residing in Canada to attend Woodward PA. In our first year, that deserving skater was 16 year old Zoe Zollinger from Nanaimo BC. We loved getting to know Zoe through the application process, and I was thrilled to catch up with Zoe and her mom, Melissa, to hear how it went.