It’s Campaign Season: Four things to think about before you launch
Everyone's launching something this fall. But "are we ready?" is the wrong question. Ask whether your audience is. Four lessons on timing, speed, research and resources, before you hit "go."
“My Hydronyms are Lake & Ontario”: Anatomy of a fast-moving campaign
A vocabulary lesson, a line dreamed up by a lake, and a weekend to turn it into something real. In three days, a word many of us had never heard — "hydronym" — became a T-shirt, a fundraiser for Lake Ontario, and a case study in what it takes to move fast when a story is moving too.
Making Waves Across the Pond: Three lessons for Canadian brands to compete abroad
Trade deals get you in the room, but Canadian brands still have to close. Guest host Steve Paikin sits down with global comms experts to unpack what it really takes to win over the UK and Ireland in the premiere episode of Canada's Brand Abroad. The verdict: shared language and goodwill won't cut it. Here are three lessons every Canadian leader needs before crossing the pond.