How to Answer Any Media Question: Empathy, Action, Outcome
Most media interviews happen under pressure—when something’s gone wrong and the spotlight’s on you. In that moment, how you speak matters just as much as what you say. Lloyd Rang, one of Canada's leading communications and crisis management expert shares a simple framework to help leaders show empathy, take action, and sound like actual humans.
Like a Wedding Every Day: What you can learn from election campaigns
Planning a political campaign is like planning a wedding—every single day, for a month straight. And the whole country is invited. The stakes are high, the teams are big, and there's no room for error. From storytelling to timing, Jordan Ray shares what elections can teach us about communicating with impact.
Lessons for Leadership: Advice from our “trade war trenches” experts
When crisis hits, character shows. In this Canada-U.S. trade war conversation, Brian Topp, Tim Hudak, and Kathleen Wynne reveal the comms playbook leaders need now. Lloyd Rang guides our Comms In Question webinar expert panel through a conversation that breaks down how to lead with clarity, earn trust fast, and out-communicate the chaos–before it defines you.
How You Can Win in a Trade War: Be bold, not quiet
Silence is a losing strategy in the Canada-U.S. trade war. Canadian brands that are speaking up—like Chapman’s Ice Cream—are winning big as consumers rally behind local products. But the smartest businesses aren’t just riding the wave; they’re using this moment to reshape their future and seize new market opportunities. The question is: will you?