Toronto, Ontario, February 24, 2026 – Curious Public is proud to announce a partnership with Hockey 4 Youth Foundation to help tell its story of getting young newcomers to Canada on the ice and playing hockey. The partnership is supported by Curious Public’s  UPLIFT program – an annual pro bono marketing and communications services program. 

Through the partnership, Curious Public will work with Hockey 4 Youth to better support its strategic goals and fundraising mission. The foundation will also be the first UPLIFT recipient to get a customized fundraising merchandise strategy. 

“We are at an intersectional moment in our history where people are falling in love with what we do, but we need to reach our full potential to meet the demand. Curious Public’s expertise will yield the tangible results we need to make our mission sustainable for years to come.”

“Hockey is a central part of the Canadian identity, yet it remains cost-prohibitive for the families who are often most eager to join the community. While 71% of newcomers express an interest in the game, only 1% will ever have the opportunity to play,” said Moezine Hasham, Founder and Executive Director of Hockey 4 Youth Foundation. “We are at an intersectional moment in our history where people are falling in love with what we do, but we need to reach our full potential to meet the demand. Curious Public’s expertise will yield the tangible results we need to make our mission sustainable for years to come.”

Hockey 4 Youth has been increasing social inclusion for newcomers and high-priority youth since 2015. The foundation currently offers 14 programs in 10 cities across Canada in: Victoria, Sooke, Langley, Vernon, Prince George, Windsor, Toronto, Ottawa and Montreal (Dollard Des Ormeaux and Ville Saint-Laurent). To date, Hockey 4 Youth has worked with 2,000 kids and teens representing 44 countries of origin. 

“Our national game is more than just a national symbol, it’s a rite of passage. Hockey 4 Youth is not just providing that gateway to the Canadian experience for newcomers, it’s building the future of the game we love.”

“Our national game is more than just a national symbol, it’s a rite of passage. Hockey 4 Youth is not just providing that gateway to the Canadian experience for newcomers, it’s building the future of the game we love,” said Lloyd Rang, President of Curious Public. “We are proud to support them with the strategic communications tools they need to grow, make sure their story is heard and connect them with the donors and supporters who can help get more new Canadian youth into the game.”

Since its inception, UPLIFT has helped six Canadian non-profit organizations clarify their messaging and amplify their impact. Past recipients include Ernestine’s Women’s Shelter, Summer Music Society, and Hospice Mississauga.

Applications for UPLIFT by Curious Public 2027 will be available in the summer of 2026.

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About Curious Public

Curious Public is a strategic communications and narrative firm. We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people—using sound judgement and our decades of experience across politics, public affairs, communications, and community engagement – using modern tools. You can trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional — driven by curiosity, care, and a clear understanding of who you are, who you serve, and what’s at stake. We make your message matter. 

About Hockey 4 Youth Foundation

Hockey 4 Youth Foundation is a non-profit charitable organization focused on fostering social inclusion for newcomer and barriered kids and teens of all genders through free ice hockey in partnership with their schools, along with essential life skills development via our T.E.A.C.H. initiative (Technology, Entrepreneurship, Arts, Community-giving, Healthy-active living). We aim to create positive, inclusive environments for youth facing socio-economic and cultural barriers, with a strong focus on supporting newcomers, girls, and underserved communities.

 

Media Contact:

Tracey Sobers
Principal and Chief Operations Officer
tracey@curiouspublic.com