Get Big Fast: The Communications Partnership Model
A lot of companies want to position themselves as “full service” agencies these days. But at best, they’re a Swiss-Army knife—a tiny pair of scissors when you need shears. As Lloyd Rang explains, that's why LRC has informal partnerships with companies who do PR, Graphic Design, Branding, and Videography. We bring them into our work because you don’t actually need to be good at everything—and if a client needs more than that, LRC finds the right partner to get the job done.
What Six Blind Men and an Elephant Can Tell Us About Business
Lloyd Rang explains why an old story about six blind men and an elephant can teach us a lot about how companies understand themselves—and how LRC uses those lessons to help companies tell their stories.
Two New VIP Training Experiences from CSC and LRC
One of the best parts of working in this business is crossing paths with people who share your values. That was certainly the case when we started talking with our partner, Corporate Speech Consultants (CSC) about building some shared training offerings. Together, we developed two unique VIP learning experiences. Registration for them both is now open for September.
Tech Buzzwords Getting You Down? Blame the French.
Let’s face it — a lot of tech sector writing is weak and uninspired. As Lloyd Rang explains, the sector’s communications challenge began in the Middle Ages—a history lesson that can help tech startups make their stories punch through to the right people.