“My Hydronyms are Lake & Ontario”: Anatomy of a fast-moving campaign
A vocabulary lesson, a line dreamed up by a lake, and a weekend to turn it into something real. In three days, a word many of us had never heard — "hydronym" — became a T-shirt, a fundraiser for Lake Ontario, and a case study in what it takes to move fast when a story is moving too.
Web Summit Vancouver: “It’s Coming”
"It's coming." That was the unofficial slogan echoing through Web Summit Vancouver — and on the exhibition floor and speaker stages, you could feel why. Autonomous vehicles, agentic AI, wearable medical devices, the future of work: all of it, tangible and accelerating. But the conversation that cut through the noise wasn't about technology at all. It asked a harder question — one every leader in that room needed to hear.
How You Can Win in a Trade War: Be bold, not quiet
Silence is a losing strategy in the Canada-U.S. trade war. Canadian brands that are speaking up—like Chapman’s Ice Cream—are winning big as consumers rally behind local products. But the smartest businesses aren’t just riding the wave; they’re using this moment to reshape their future and seize new market opportunities. The question is: will you?