Grading Adidas’ Statement on Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there are folks who look like they’ve just crawled out of a flaming dumpster after writing a corporate statement about the Kanye West/Adidas saga. This blog post is about the work they did.
Lessons for Business … From the Theatre, of all Places
Memorising lines isn't the challenge, it's keeping spontaneity alive on the eigth iteration of the same show. Shannon Currie highlights, counter-intuitively, how your organization can actually foster creativity by following a set framework in the form of a narrative for your brand.