We Built a Custom AI Engine for a Client. Here’s Why It Still Needed Some Humans.
AI can scale your content, but it can't build your foundation. Too many organizations skip the foundational work that makes any content worth reading. Here's what we learned building a custom AI content engine for a client — and why the humans in the room made all the difference.
The Canadian Communications Market: Disruption for some, opportunity for others
Canada's communications industry is worth nearly $4 billion — about the same size as the Canadian craft beer market. But not everyone is going to get a piece of it. AI is reshaping who wins and who shrinks, and the lines are already being drawn. Lloyd Rang breaks down the numbers, the segments under pressure, and where the smart money is moving.
Hockey 4 Youth Named Curious Public’s 2026 UPLIFT Recipient
Hockey is Canada's game—but for too many newcomer families, it's out of reach. While 71% of newcomers want to play, only 1% ever get the chance. Hockey 4 Youth Foundation is on a mission to change that. We're proud to announce our 2026 UPLIFT partnership with the non-profit bringing free hockey and life skills to barriered youth across Canada. And for the first time in UPLIFT history, we're adding a customized fundraising merchandise strategy to the mix.
The Slow Burn: What 12 months of consistent content did to our search presence
We pulled our own Google Search Console data and compared this year to last. What we found confirmed what we tell every client: consistent, credible content works–even in the age of AI search. Here's what a year of showing up actually looks like.