Ensuring Your Story Resonates with Canadian Journalists
Canadian audiences are not “sort of like” American audiences. The Canadian PR landscape requires local expertise to make your story resonate. That means understanding cultural nuances and building trusted media relationships. PR expert and media maven Anne Marie Aikins shares why partnering with a Canadian firm gives you a strategic advantage north of the border.
Fix You: Anatomy of a public apology that never happened
A viral Coldplay concert kiss cam, a fake apology, and deafening silence from a tech billionaire have turned a personal lapse into a corporate crisis. Here’s what every leader should know about the art of owning mistakes.
When One Door Closes: What Canada’s “hinge moment” means for your organization
Prime Minister Carney calls this Canada’s “hinge moment.” But what does that really mean for leaders and communicators? In our latest Comms in Question episode, Steve Paikin moderates a sharp, candid conversation with global experts about the path forward—and why building trust, leading with empathy, and staying flexible will shape your organization's success on the world stage.
Rethinking Earned Media in 2025
You nailed the campaign. Killer release, strong quotes, slick digital…and still no media bites? It’s not you—it’s your 2020 playbook. Media maven Anne Marie Aikins breaks down how to modernize your earned media game and actually get noticed in 2025.