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The difference with Curious Public is that their interaction with us didn’t end after the training they delivered.Kelly Jackson, AVP, Government Relations, Marketing and Communications, Humber College
Curious Public are a creative crew of of outstanding writers and storytellers who have become like an extension of my own team. They get up to speed on complex challenges quickly and add value almost immediately in a way that is truly exceptional -- plus, they're a real pleasure to work with.Virginia Jamieson, Head of External Communications, SambaNova Systems
They’re exceptionally skilled, entertaining and emotive storytellers.Anne Marie Aikins, Head, Media and Public Relations and Chief Spokesperson, Metrolinx

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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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Want your story to resonate with Canadian journali Want your story to resonate with Canadian journalists? Start with local expertise. Why? Because an effective Canadian PR firm brings... 🔸 Real media relationships They know who’s who, and what stories Canadian outlets actually care about. 🔸 Cultural + regulatory fluency They’ll help you avoid becoming the next failed anecdote like Target Canada or Google's Sidewalk Labs. 🔸 Strategic advantage Local insight matters when reputation is on the line–from Toronto’s business press to Vancouver’s tech scene to Quebec’s French-language media. If you want to resonate in the Canadian market, we’re ready to help. Our team brings seasoned PR, media, and crisis management expertise to help you navigate, connect, and gain a strategic edge north of the 49th. Let’s talk strategy. Send us a message. 🔗 Read more at the link in bio. #MediaRelations #PRStrategy #Communications
We busted five of the most common misconceptions i We busted five of the most common misconceptions in PR and communications, and what to do instead. 1️⃣ Friday Dump Day 2️⃣ Media relations means not answering reporters’ questions 3️⃣ Mainstream media are irrelevant these days 4️⃣ No good news on a Friday 5️⃣ Transparency equals raw disclosure What did we miss? Read the full breakdown at the link in bio! – PR is evolving. Are you? We can help.
Have you saved your spot, yet? @spaikin is back w Have you saved your spot, yet? @spaikin is back with Curious Public as our special guest host for our next Comms in Question! Next week, he’ll join us to lead a powerhouse panel through Canada’s “build, baby, build” moment where billion-dollar projects bring both huge opportunities and major communications risks. In our webinar, we’ll unpack: 🍁 What the government’s nation-building language really signals 🛠 How comms leaders can keep long-term infrastructure stories on track 👀 Where organizations can get ahead or stumble in the public eye Expert guests: ➡ Alan Findlay, Executive Consultant & Strategist, @curiouspblc / Principal, @findlay_et_al ➡ Michael Fox, President & CEO, @iceindigenous ➡ Geoff Smith, Executive Chair, @ellisdoncorp ➡ Jennifer van der Valk, SVP, Communications & Public Affairs, @trbot 📅 Join us on October 30 | 1:30 PM ET Save your spot at the link in bio! #CommsInQuestion #MediaRelations #Leadership #PublicRelations #Storytelling #Communications #Strategy
A, B, or C? Test yourself and comment below - what A, B, or C? Test yourself and comment below - what’d you pick? – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. PR is evolving. Are you? Read the full breakdown at the link in bio. #PRMyths #MediaRelations #Communications #StrategicCommunications #Storytelling
Meet our next expert panelist, Alan Findlay! Ala Meet our next expert panelist, Alan Findlay! Alan knows that earning public trust for a major project depends on a team’s ability to communicate its value–especially as time (and delays) march on. Storytelling is at the heart of Alan’s work as an Executive Consultant and Strategist for us here at @curiouspblc, as well as in his own practice, @findlay_et_al. Al has honed his storytelling skills, particularly in large-scale projects, over his more than 25 years of experience in journalism, government and the public sector. He’s led the communications teams for two major government agencies–Infrastructure Ontario and the Ontario Energy Board. So, if there’s a communications expert who knows what it takes to keep large-scale project narratives and communications on track and resonating with diverse stakeholder groups, it’s Al! Al has the rare ability to bridge critical paths, political priorities, regulatory demands and public expectations. That’s why we’re thrilled to get his sharp insights into Canada’s nation-building projects and what communications pros can take from them during our next #CommsInQuestion panel discussion! 📅 October 30, 2025 at 1:30 PM ET 🔗 Save your spot at the link in bio. #StrategicCommunications #MediaRelations #PublicRelations #Communications #Storytelling
We know! You’re thinking, “but you said Friday We know! You’re thinking, “but you said Friday dump day!?” There are no absolutes. Sometimes, Friday is the best day for good news. Friday is typically a slow news day and reporters are still hunting for stories. Releasing or promoting your report on a Friday can be a godsend for them. Stories with a good human-angle are perfect. A story that gives a reporter a new angle by talking to people out in the world is tailor made for second day coverage. Just like your bad news blow-up rolling across the news channels tickers all weekend, so too can your good story. How and when you communicate your message matters–a lot. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. #PRMyths #MediaRelations #Communications #Strategy
Yes, many people, especially younger, do get their Yes, many people, especially younger, do get their news from social media. But where did that content creator get the news to share their commentary with you? How journalists frame a story affects how that story cascades everywhere else. They influence the commentaries you watch in your social feeds. And journalists still have a high degree of trust in the public eye. Think of traditional reporters as the OG influencers. Include them in your rollout or prep for a hairy issue to go public. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. #PRMyths #PublicRelations #MediaStrategy #Communications #Storytelling
Geoff Smith knows every side of construction, from Geoff Smith knows every side of construction, from field operations and labour relations to executive leadership. Geoff grew @ellisdoncorp into a $7B global leader as President and CEO. He’s reshaped the brand through new approaches in smart buildings, energy management, and sustainable construction, growing it into a $7 billion global leader. He continues to push the industry forward while championing charitable and community causes across Canada. We can’t wait to hear Geoff’s timely insights about Canada’s nation-building projects and how communicators can apply these national lessons to their own work. 📅 Oct 30 | 1:30 PM ET 🔗 Save your spot at the link in bio! #CommsInQuestion #Communications #MediaRelations #PublicRelations #Leadership #Strategy
One of the first things we hear before media train One of the first things we hear before media training even starts is: “You’re going to teach me how to NOT answer the question, right?” Wrong. Dodging questions doesn’t protect you. It erodes trust and leaves space for your critics to fill the gaps and control the narrative. Good media training helps you share your key messages with your reporter’s audience. Learn to reframe tricky questions, ask for context, or explain why you can’t answer. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. #PRMyths #PublicRelations #MediaStrategy #MediaTraining

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