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The difference with Curious Public is that their interaction with us didn’t end after the training they delivered.Kelly Jackson, AVP, Government Relations, Marketing and Communications, Humber College
They’re exceptionally skilled, entertaining and emotive storytellers.Anne Marie Aikins, Head, Media and Public Relations and Chief Spokesperson, Metrolinx
Curious Public are a creative crew of of outstanding writers and storytellers who have become like an extension of my own team. They get up to speed on complex challenges quickly and add value almost immediately in a way that is truly exceptional -- plus, they're a real pleasure to work with.Virginia Jamieson, Head of External Communications, SambaNova Systems

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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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Happening Tuesday! Have you signed up yet? Don’t Happening Tuesday! Have you signed up yet? Don’t let the Silicon Valley gossip fool you; AI is here to stay. So, now what? @spaikin is back with @curiouspblc as our special guest host for our 13th Comms In Question episode! Steve will lead our expert panel through a timely conversation about how the data economy is reshaping how we work, communicate and make strategic decisions. We’re separating facts from feelings and pushing past the bubble-bursting headlines. You’ll hear from tech, strategy and communications experts about: ◾What’s actually changing inside teams when it comes to productivity and decision-making ◾How audience expectations and behaviours are shifting in an AI-enabled world ◾Where leaders need to think differently about ethics, responsibility and the environmental impact of cloud computing ◾What senior leaders should be planning for now—not later 📅 Join us on March 24, 2026 at 1:00 PM ET Save your spot at the link in bio.
AI is already here. It’s changing how your audienc AI is already here. It’s changing how your audience skims, searches, and decides who to trust. The question is whether your communications strategy reflects that reality. Our next #CommsInQuestion panelist, @jordanlucasray works at that strategic edge. Jordan is our Principal and Senior Narrative Lead at Curious Public, where he helps leaders understand how emerging technologies are reshaping audience behaviour, reputational risk and narrative control. He brings deep knowledge of communications, storytelling and public affairs to clients across the public and private sectors, along with his reputation for turning the complex into clear, actionable insights. On this panel, Jordan will focus on how AI is actively reshaping communications strategies today. Jordan will help us explore: ▪️AI’s effects on productivity and decision‑making ▪️What shifting audience expectations and behaviours you should be planning for ▪️Practical guidance to navigate the ethical and environmental risks AI brings 📅 March 24 at 1:00 PM ET 🔗 Save your spot at the link in bio! #Webinar #StrategicCommunications
AI adoption is changing the David-and-Goliath dyna AI adoption is changing the David-and-Goliath dynamic in the non-profit and charitable sectors — and our next guest is at the forefront of that shift. Liban Abokor is a renowned public and social-sector leader, a research fellow, author, and philanthropist, focused on AI, the future of work, and systemic change in the charitable sector. He founded Reimagine LABS to help organizations across the social and public sectors leverage AI and data to strengthen impact — making it easier to do good. He also co-founded a $250 million impact fund supporting community-led organizations across Canada. On March 24, Liban will help us unpack what this next phase of AI adoption means for power, access and influence in Canada’s data economy. Who benefits when AI tools become more accessible? Who gets left behind? And how can organizations use this moment to improve equity and drive positive disruption? 📅Join us March 24 at 1:00 PM ET. 🔗 Save your spot at the link in bio #CommsInQuestion #Webinar #Communications #LeadershipStrategy
AI runs on infrastructure. Land leases, power grid AI runs on infrastructure. Land leases, power grids, policy decisions and long-term investments are behind every algorithm. That’s why we’re pleased to have Angela Adam of eStruxture Data Centres join our next #CommsInQuestion panel. Angela is the Senior Vice President of Sales, Marketing, and Government Affairs at one of Canada’s largest and fastest-growing data centre platforms. She works at the intersection of enterprise growth, cloud infrastructure, and government relations in Canada’s rapidly expanding data economy – especially its AI ecosystem. She brings a critical lens to this conversation: ▪️How will Canada respond to our growing AI needs – and AI needs around the world? ▪️Why should data sovereignty matter to Canadians? ▪️What does responsible AI growth really look like for our businesses? For our climate goals? Angela advocates for a future-ready Canada by championing regulatory AI frameworks and policy decisions that align with our values, are driven by collaboration, and are grounded in pragmatism. If we’re serious about understanding our role in the data economy, we have to understand the infrastructure behind it. 📅 March 24 at 1 PM ET 🔗 Save your spot at the link in bio #Webinar #AIinCommunications #LeadershipStrategy #DataEconomy #LetsGetCurious
For a long time, it felt like our content strategy For a long time, it felt like our content strategy wasn’t doing much. But when we pulled our numbers for the dashboard at our last marketing meeting…we saw the data had started to shift. Sharing our year-over-year search numbers in this carousel because we talk to our clients all the time about intentional content strategy and it’s important to show our own receipts. 👀Full story at the link in bio. #ContentMarketing #ThoughtLeadership #Strategy
71% of newcomers want to play hockey. Only 1% ever 71% of newcomers want to play hockey. Only 1% ever get the chance. @hockey4youth is changing that–and we're proud to help. H4Y has brought free hockey and life skills to 2,000 kids representing 44 countries across 10 Canadian cities since 2015. They're building the future of the game we love, one new Canadian at a time. We're proud to name them our 2026 #UPLIFT recipient. And for the first time in UPLIFT history, we're adding a customized fundraising merchandise strategy to help them grow. 💬 "We are at an intersectional moment in our history where people are falling in love with what we do, but we need to reach our full potential." — Moezine Hasham, Founder & Executive Director, Hockey 4 Youth Foundation 🏒Read more at the link in bio. - 👀Applications for UPLIFT 2027 open this summer. Follow for updates.
Don’t let the Silicon Valley gossip fool you; AI i Don’t let the Silicon Valley gossip fool you; AI is here to stay. So, now what? Steve Paikin is back with @curiouspblc as our special guest host for our 13th Comms In Question episode! @spaikin Steve will lead our expert panel through a timely conversation about how the data economy is reshaping how we work, communicate and make strategic decisions. We’re separating facts from feelings and pushing past the bubble-bursting headlines. You’ll hear from tech, strategy and communications experts about: ◾What’s actually changing inside teams when it comes to productivity and decision-making ◾How audience expectations and behaviours are shifting in an AI-enabled world ◾Where leaders need to think differently about ethics, responsibility and the environmental impact of cloud computing ◾What senior leaders should be planning for now—not later 📅 Join us on March 24, 2026 at 1:00 PM ET Save your spot at the link in bio! #CommsInQuestion #Communications #StrategicComms #Leadership
Last year, our James Bullbrook Memorial Scholarshi Last year, our James Bullbrook Memorial Scholarship sent Charlotte to Woodward Camp. She found a community where everyone, from pro coaches to beginner athletes, and seasoned staff, cheers for your success. "It’s not like other sports. Everyone just wants to see you land it." - Charlotte Her mom has always been her cheerleader and that connection through skateboarding is the spirit behind this scholarship. Wonder what it’d be like to skate at Woodward? Read about Charlotte’s experience at the link in bio. 🛹Applications for 2026 are open!
🛹🔥 Applications for round 4 of our James Bullbrook 🛹🔥 Applications for round 4 of our James Bullbrook Memorial Scholarship are now open! We're offering a $500 USD scholarship to Woodward Skateboarding Camp this summer. The scholarship honours the memory of James Bullbrook, a beloved colleague, friend, and father, by supporting skateboarding families who travel together to help a young skater pursue their passion—just like James did each summer with his son, Richie. @richiebullbrook “We’ve met three incredible families so far thanks to James’s memory and I see what he saw thanks to meeting Zoe, Blake, and Charlotte: the skateboarding community is one of the most accepting, supportive, creative, and determined groups out there,” said Lloyd Rang, President and Narrative Lead for Curious Public. 🗓️If you’re a passionate, Canadian skateboarder between ages 7-17, apply before April 30, 2026. 🛹Check it out and apply at the link in bio! @canadaskateboard | @woodwardcamp #JBMScholarship #skateboarding #Skateboarder #❤️Skateboarders #skatelife #CuriousPublic #Canada

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