What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”
“Be Impeccable”: Advice against ‘greenwashing’
That was the advice given to professional communicators by Sarah Petrevan, VP of Sustainability for the Cement Association of Canada, in our most recent episode of Comms In Question: Greenwashing is ending. Are companies ready? Lloyd Rang hosted our webinar and asked our panel of experts for their insights into Comms professionals’ role in reducing ‘greenwashing.’
News Release: Curious Public Creates Advisory Board to Guide Global Growth
Curious Public Content and Insights has enlisted the expertise of a six-member advisory board to help guide it into a new era of growth in Canada, the US and the UK. Curious Public’s advisory board includes deep expertise in tech, leadership, entrepreneurship, and consulting. There is also a geographic component, with members whose networks and experience represent Canada, the US, and the UK. The board will meet twice annually and be available throughout the two-year term for networking, strategic planning, and advice.
Putting an Ethical Lens on Storytelling: Insights from our experts
Whose stories are you telling? And how are you telling them ethically? Senior writer and consultant Shannon Currie, recaps what our panel of leading experts had to say on ethical storytelling that every comms professional needs to hear.