CEOs, Your Communications Elves are Key This Time of Year
Year-end messages don’t need to be rushed or routine. CEOs can turn the holiday season into a powerful moment for connection, recognition, and momentum heading into 2026 with a simple three-step approach. Here’s how to make your year-end communications land with real impact.
Finding Your Own View in the Fog of Media
Canada’s Federal Budget has generated a spectrum of interpretations, but which perspectives matter most? Executive Strategist, Alan Findlay, shares a practical guide to navigating the coverage, assessing sources, and forming an informed, strategic view.
Ensuring Your Story Resonates with Canadian Journalists
Canadian audiences are not “sort of like” American audiences. The Canadian PR landscape requires local expertise to make your story resonate. That means understanding cultural nuances and building trusted media relationships. PR expert and media maven Anne Marie Aikins shares why partnering with a Canadian firm gives you a strategic advantage north of the border.
Dumpster Diving and Other Questionable Communications Practices
“Dump Day” and other PR shortcuts might sound clever, but they rarely work–and often backfire. From sneaking out bad news on Fridays to thinking mainstream media no longer matters, these common communications myths can damage credibility and erode trust. Alan Findlay busts five of the biggest misconceptions in public relations and explains how to avoid falling into these traps.