On Truthfulness

Honesty is expected from organizations, no different than with our own personal circles. To thrive, you have to embrace authenticity if for no other reason than a lack of authenticity will be called out and exposed.


Read More

Good Stories Make Us Feel We Belong

When a story makes you feel like you belong, it's a powerful thing. But it's not easy to do. Jordan Ray writes about a story that made him feel seen, and explains that to tell a powerful story, you've got to be curious first—curious enough to listen.


Read More

Get Big Fast: The Communications Partnership Model

A lot of companies want to position themselves as “full service” agencies these days. But at best, they’re a Swiss-Army knife—a tiny pair of scissors when you need shears. As Lloyd Rang explains, that's why LRC has informal partnerships with companies who do PR, Graphic Design, Branding, and Videography. We bring them into our work because you don’t actually need to be good at everything—and if a client needs more than that, LRC finds the right partner to get the job done.


Read More

What Six Blind Men and an Elephant Can Tell Us About Business

Lloyd Rang explains why an old story about six blind men and an elephant can teach us a lot about how companies understand themselves—and how LRC uses those lessons to help companies tell their stories.


Read More