June 11, 2022
Why the Three Most Frightening Words in English Are “Has Legal Reviewed?”
In another excerpt of etymology, LLoyd Rang weighs in on the balancing act with legal and communications professionals searching for that sweet spot between precision and creativity; legal jargon and poetry; Latin and English.
December 3, 2021
Get Big Fast: The Communications Partnership Model
A lot of companies want to position themselves as “full service” agencies these days. But at best, they’re a Swiss-Army knife—a tiny pair of scissors when you need shears. As Lloyd Rang explains, that's why LRC has informal partnerships with companies who do PR, Graphic Design, Branding, and Videography. We bring them into our work because you don’t actually need to be good at everything—and if a client needs more than that, LRC finds the right partner to get the job done.
September 16, 2021
What Six Blind Men and an Elephant Can Tell Us About Business
Lloyd Rang explains why an old story about six blind men and an elephant can teach us a lot about how companies understand themselves—and how LRC uses those lessons to help companies tell their stories.