Lloyd Rang Communications (LRC) is pleased to announce a new partnership with the Urban Alliance on Race Relations.  Through LRC’s Annual Karma Project, LRC will review and strengthen the 45-year old advocacy organization’s digital and brand communications.


“Since 1975, the Urban Alliance for Race Relations has been devoted to working on educating and advocating for solutions to prejudice and intolerance. Today, in the context of growing racial tensions and anti-immigrant rhetoric around the world – including here in Canada, where police-reported hate crimes have recently doubled – the work that we do is more important than ever. But we know that an important part of successful advocacy is successful communication. We are very pleased to be able to partner with LRC and to have an agency of record offering professional communications advice and services that will strengthen every aspect of our work and our organization.

– Neethan Shan, Executive Director, Urban Alliance for Race Relations (UARR)

“The LRC team created our Karma Project to support good people who are doing meaningful work. This year, we are helping the Urban Alliance on Race Relations to tackle issues related to sexism, homophobia and racism in Canada.  On the eve of their 45th anniversary, LRC is proud to partner with Neethan and his team to contribute to the success of this long-standing, high-profile organization.”

Lloyd Rang, President & CEO, Lloyd Rang Communications (LRC)

“The Urban Alliance on Race Relations has given back to the community for decades. This positive impact is why so many local volunteers continue to support and contribute to their important work. I’m proud to be a part of a team that has made it a priority to give back to our community. And I’m looking forward to this opportunity to help strengthen and spread the word about about the positive change the Urban Alliance is delivering.”

Theresa Lubowitz, Senior Communications Advisor, Lloyd Rang Communications (LRC)

“We believe that the purpose of business should be to make a difference. To balance profit with protecting the environment and helping to solve societies greatest challenges – basically, to create livelihoods and make the world a better place. That’s what LRC’s Karma Project is all about – putting our collective time and energy and talent towards making the world a better place. One project at a time.”

Sandra Watts, Operations Manager and Lead Digital Strategist, Lloyd Rang Communications (LRC)


About the KARMA Project

LRC’s Karma Project is an annual event open to non-profit and NGO organizations with headquarters in the GTA. From us, you will get hands-on narrative creation help, a walk-through tutorial on how to harness that narrative, and 5 pieces of content for you to use as you see fit. Need a blog? Got it. Web copy? No problem. Want us to write a speech, an op-ed, or social media content? Or maybe you want us to review and kick the tires on your communications or social media strategy – take it up a notch? No sweat. Whether it is narrative, strategy, content, social or PR — we can help focus, point and launch you in the right direction. We want to help you serve your community. 

Applications for the 2019 Karma Project are currently closed. 

Applications for the 2020 Karma Project will be posted in September 2020.

Learn more: LloydRang.com/2019/The-Karma-Project


Stay tuned – follow us on social – for news and updates!