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April 12, 2020

Is Video Conferencing Putting Your Reputation on the Line?

by Lloyd Rang

Whenever a new technology becomes widespread, it takes a while for the social rules to catch up. The same is true for Zoom and other video conferencing tools.


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March 31, 2020

Sometimes, Being Good Means Saying Nothing

by Lloyd Rang

In a recent article in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.


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ABOUT US

Curious Public is a strategy-led communications and narrative firm.

We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people, using sound judgement, current tools, and decades of experience across business, politics, public affairs, communications, and community engagement. Clients trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional, driven by curiosity and a clear understanding of who you are, who you serve, and what’s at stake.

We make your message matter.

Instagram

Canada's brand is welcome across the EU. But how d Canada's brand is welcome across the EU. But how does your comms strategy work for 27 different audiences? 

@spaikin  is here with @curiouspblc as our special guest host in our limited series: 

Canada's Brand Abroad 🇨🇦✈️ 
A limited #CommsInQuestion series for Canadian leaders navigating global markets. Episode 2 takes us to the EU. 

The EU is Canada's second-largest trading partner — one market on paper, 27 different ones in practice. Trade policy, industrial strategy, and shifting global alliances are changing how the EU deals with outside partners. Get the pan-EU strategy right, and you unlock serious scale. Miss the local nuance, and your message stalls at the border.

Hear from our panel of global marketing, comms, and strategy experts on:

◾ How to flex one core brand story across a patchwork of regulatory, cultural, and media environments 
◾ How the EU's trade and industrial policy moves like data rules, subsidies, trade defence shape what your comms and positioning need to account for before you launch
◾What EU audiences expect from foreign brands 
◾ How to sequence a comms rollout across multiple EU markets without tripping a compliance or cultural misstep

📅 Join us Oct. 6 at 11 am ET
🔗Save your spot at the link in bio.
Get help reaching your organization’s goals–at no Get help reaching your organization’s goals–at no cost.

#UPLIFT by Curious Public is an annual pro-bono program that offers communications services proven to help you secure donors and funders, reach the people you serve, and attract passionate volunteers.

Comms services like...
✅ A new organization narrative
✅ PR work
✅ Refreshed website copy
✅ Thought leadership and op-eds
✅ Digital media content strategy
✅ Customized fundraising merchandise strategy
✅ and so much more.

If you’re a Canadian non-profit or NGO making a local impact with limited comms/marketing resources, get your application before October 30, 2026 and you could get 3-months worth of our agency's work.

📩 Apply at the link in bio - @curiouspblc

🧡Know a deserving organization? Share this with them!
Apparently Canada has a new favourite word this we Apparently Canada has a new favourite word this week: hydronym. (Name for a body of water, in case anyone needs it.)

Ours are pretty simple: Lake. Ontario.

"My Hydronyms are Lake & Ontario" — on shirts, hats and hoodies, an initiative by @swimdrinkfish / @lowaterkeeper  supported by @curiouspblc. $10 from every purchase goes to Swim Drink Fish's work to keep Lake Ontario clean, swimmable, drinkable and fishable.

Defend the name. Protect the lake.

Shop — link in bio 🌊
More proof from past recipients of #UPLIFT by @cur More proof from past recipients of #UPLIFT by @curiouspblc: 

“We're reaching more people and sharing our story with ease because of the refreshed branding, clear messaging, and compelling narrative you gave us. Curious Public exceeded our expectations—thank you for your belief in us and your outstanding work!” - Bob Burns, VP, @summermusicsociety 

Great stories aren’t told alone.
Let us help you tell your story because it’s a story that deserves to be heard. 

📅Apply before October 30, 2026 at the link in bio. 

🧡Know a deserving Canadian non-profit or NGO doing great work in your community? Share this with them.
You don’t have to take our word for it that @curio You don’t have to take our word for it that @curiouspblc ’s pro-bono program #UPLIFT can truly help your non-profit organization meet its goals…here’s what one of our past recipients had to say:

“Your thoughtful guidance, creativity, and commitment have helped me and all of us at Ernestine’s find and strengthen our voice, one that truly reflects who we are and what we stand for. The care and intention you brought to every conversation and deliverable have left a lasting impact on me personally and on our organization as a whole.” @ernestinesws 

Great stories aren’t told alone.
Let us help you tell your story because it’s a story that deserves to be heard. 

📅 Apply by October 30, 2026 at curiouspublic.com/UPLIFT.

🧡 Know a deserving Canadian non-profit or NGO doing great work in your community? Share this with them.
The UK🇬🇧 and Ireland🇮🇪 are open for Canadian busin The UK🇬🇧 and Ireland🇮🇪 are open for Canadian business. But post-Brexit complexity, fractured audiences, and subtle cultural differences make for a deceptively challenging communications landscape.

We asked global comms, marketing, and strategy experts what it actually takes for Canadian organizations to win across the pond. 

Three lessons that came out of this discussion: 

1️⃣ Being Canadian isn’t enough.
2️⃣ You can’t win London or Dublin from a desk in Toronto. 
3️⃣ Lean on the people who already  know the market. 

🎧Listen to the full conversation–search “Comms In Question” wherever you get your podcasts. 

Thanks again to our special guest host, Steve Paikin, and our brilliant guests: 
→ Jennifer Beckermann, City of London Corporation
→ Ann-Marie O'Sullivan, AM O'Sullivan PR
→ Joseph Pickerill, Tony Blair Institute for Global Change
→ Hari Srinivas, Ethnic Channels Group
Get help reaching your organization’s goals–at no Get help reaching your organization’s goals–at no cost.

UPLIFT by Curious Public is an annual pro-bono program that offers communications services proven to help you secure donors and funders, reach the people you serve, and attract passionate volunteers.

Comms services like...
✅ A new organization narrative
✅ PR work
✅ Refreshed website copy
✅ Thought-leadership and op-eds
✅ Digital media content strategy
✅ Customized fundraising merchandise strategy
✅ and so much more.

If you’re a Canadian non-profit or NGO making a local impact with limited comms/marketing resources, get your application in before October 30, 2026 and you could get 3-months worth of our agency's work.

Apply at the link in bio or go to curiouspublic.com/UPLIFT
 @curiouspblc

Know a deserving organization? Share this with them!
AI can help scale your content, but you still need AI can help scale your content, but you still need humans to build your foundation. 

Kristen Gross shares what we learned building a custom AI content engine for a client and why the humans in the room made all the difference. 

Link in bio. "We Built a Custom AI Engine for a Client. Here's Why It Still Needed Some Humans."

How are you using AI to help with content?
As a junior speechwriter, our CEO once wrote a spe As a junior speechwriter, our CEO once wrote a speech for an Ontario Premier that placed the Danube River in Prague — a 668km geographical error. The Premier bought Lloyd an atlas.

That mistake taught @lloydrang more than any successful speech ever did.

AI can draft that speech today — and skip the error, and skip the lesson — before anyone even notices. If AI skips your mistakes, does it skip your growth too?

Young communicators: your strongest pitch right now isn't that you can prompt a chatbot. It's that you can think without AI, and work brilliantly with it.

Read more from Lloyd on the changing reality of entry-level comms jobs and how AI could help junior people advance faster and contribute sooner. 

Link in bio. 
"AI is Coming for (Entry-Level) Comms Jobs"

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