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April 12, 2020

Is Video Conferencing Putting Your Reputation on the Line?

by Lloyd Rang

Whenever a new technology becomes widespread, it takes a while for the social rules to catch up. The same is true for Zoom and other video conferencing tools.


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March 31, 2020

Sometimes, Being Good Means Saying Nothing

by Lloyd Rang

In a recent article in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.


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ABOUT US

Curious Public is a strategy-led communications and narrative firm.

We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people, using sound judgement, current tools, and decades of experience across business, politics, public affairs, communications, and community engagement. Clients trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional, driven by curiosity and a clear understanding of who you are, who you serve, and what’s at stake.

We make your message matter.

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Why being a “nice and wonderful” Canadian brand or Why being a “nice and wonderful” Canadian brand or leader isn’t enough to succeed in the UK and Irish markets. 

Success overseas means understanding the policies, regulations and political climates that underpin business in those markets. 

Joseph Pickerill is Senior Director of Global Strategic Communications at the Tony Blair Institute for Global Change with strong roots in Canadian government and policy. He explains why Canadian brands need to explicitly answer *why* they solve a buyer's problem better than anyone else.

Hear more from our UK and Irish market experts in the first episode of our limited series, Canada’s Brand Abroad. 

Listen at the link in bio. 

#CommsInQuestion
UK media and Canadian media play by different tact UK media and Canadian media play by different tactics. 

Jennifer Beckermann — Executive Director and Private Secretary to the Policy Chairman at the City of London Corporation — shares her insights on the distinct differences between the two media landscapes.

Hear from our UK and Irish market experts in the first episode of our limited series, Canada’s Brand Abroad. 

Listen at the link in bio.

#CommsInQuestion

And if you need media training, send us a message. We’re here to help.
Success overseas means understanding the policies, Success overseas means understanding the policies, regulations and political climates that underpin business in those markets. Just ask our next panelist and global strategy expert, Joseph Pickerill. 

Joseph is Senior Director, Global Strategic Communications at the Tony Blair Institute for Global Change @institutegc. He brings exactly the cross-border perspective our upcoming discussion calls for, with deep experience in the UK and strong roots in Canadian government and policy. Joseph has held some of the most consequential roles in global affairs, serving as director of communications to Canada’s Foreign Minister, strategic communications officer for the US Department of State, and international strategic director of an established technology company.

Joseph understands, at the highest level, how to combine strategic insight, the right messaging and stakeholder engagement to reach audiences that span governments, industries and borders.

We can't wait to get his expert perspective on what Canadian organizations need to navigate the UK and Ireland to make waves across the pond.

Join our panel of market insiders alongside special guest host Steve Paikin.

📅 June 30 at 1:00 PM ET
 🔗 Save your spot at the link in bio.
A strong domestic brand doesn't substitute for loc A strong domestic brand doesn't substitute for local relevance and strategy in competitive international markets — just ask our next panelist, Ann-Marie O’Sullivan. 

Ann-Marie knows that without local relevance, breaking into international markets is an uphill battle. Based in Cork, Ireland, Ann-Marie is an award-winning global communications and public relations expert who has spent over three decades shaping the Irish PR and communications landscape. She understands exactly what it takes to be successful in Ireland, having delivered high-level strategic counsel to global giants across tech, life sciences, energy, and education.

As the Founder and Chief Executive of AM O’Sullivan PR and the Past President of IPREX, an international network of communications agencies, Ann-Marie has wide experience in supporting multi-national organisations to understand regional differences, market dynamics and the complexities of international cross-border business.

We can’t wait to get her expert advice on what Canadian organizations need to make their brand count abroad! 

Join our panel of market insiders alongside special guest host Steve Paikin. 

📅 June 30 at 1:00 PM ET
🔗 Save your spot at the link in bio.
Hari Srinivas knows exactly what it takes to scale Hari Srinivas knows exactly what it takes to scale a brand across international borders – because he’s spent years mastering it! 

We’re thrilled to have Hari join the first episode in our ✨special✨ upcoming hashtag#CommsInQuestion limited series, Canada’s Brand Abroad.

Hari is President of @ethnicchannelsgroup and the former North American CEO of B4U US Inc. He understands how to navigate audience fragmentation and regulatory splits without losing a brand's core voice. His expertise stems from his background in law, an MBA in Marketing, and an impressive track record of building international media properties through exceptional storytelling. Before leading Ethnic Channels Group, Hari sharpened his cross-border commercial strategy as Head of Sales for IMG-Media, South Asia, a global leader in sports and fashion, operating across 25+ countries. Hari also shares his sharp operational lens as a member of the Curious Public Advisory Board — for which we’re truly grateful!🙏 🙏 

We can’t wait to hear Hari’s advice on the practical challenges of expanding into the UK and Ireland, moving past the pitfalls of a "same language" entry to show leaders how to read these distinct cultural markets. 

Join us for this limited series with special guest host @spaikin. 

📅 June 30 at 1:00 PM ET
🔗 Save your spot at the link in bio.
CONGRATS to Logan @skater_logz , @curiouspblc Jame CONGRATS to Logan @skater_logz , @curiouspblc James Bullbrook Memorial Scholarship 2026 recipient!🔥 🔥 

🛹 This year we went bigger – surprising Logan with $650 USD (up from the usual $500)  to put toward his trip to @woodwardcamp  this summer. @richiebullbrook  joined us as we sat down with Logan and his mom to share the good news. 

🧡Thank you to all who applied and shared their skate story with us. Keep 👀 here for next year’s application open date. 

📣 Special shoutout to @canadaskateboard for their continued support with this initiative and all the incredible Canadian skate organizations that have shared this opportunity with their community. 

#JBMScholarship #CanadaSkateboard #WoodwardPA #Skateboarder #CanadianSkateboarders 

@ontarioskateboarding.ca | @girlsskatekamloops | @sbcskateboardingmag | @skateboardingispositive
Canada's global brand is strong right now.But what Canada's global brand is strong right now.But what overseas advantages does this strength give your organization?? 

@spaikin is back with Curious Public as our special guest host — debuting our new, limited series: 

Canada's Brand Abroad 🇨🇦✈️ 
A limited #CommsInQuestion series for Canadian leaders navigating global markets. Episode 1 takes us across the pond.

The UK🇬🇧 and Ireland🇮🇪 are open for Canadian business. But post-Brexit complexity, fractured audiences, and subtle cultural differences make for a deceptively challenging communications landscape. 

Hear from our panel of UK and Ireland marketing, comms, and strategy experts on:

💬 Where the “same language” market entry goes wrong
🌍 How leaders need to read the UK and Ireland as distinct commercial, regulatory and cultural markets
🍁 Why trust in the Canadian brand is an advantage — but not a substitute for local relevance 
💡 What executives need to pressure-test before taking their Canadian growth story abroad

📅 Join us June 30 at 1:00 PM ET

Save your spot at the link in bio
Storytelling alone is no longer enough. For years Storytelling alone is no longer enough.

For years, the advice was: tell better stories. Be relatable. Sound human. And there was truth in that.

But the tectonic plates have shifted for our craft.

The line between communications, policy, and strategy has become fuzzier. Communicators can't just polish the message at the end. They need to bring judgment and ideas at the start.

Because the stakes are real:
💬"If thoughtful leaders fail to muster a clear direction, rest assured, authoritarianism, racism, all manner of intolerance and cruelty are waiting by the door, ready to march, with their boots on."

Stories create connection. Ideas create direction.

People are hungry for direction. Don't just bring your best words. Bring your best thinking.

🔗Read more from @lloydrang on the comms shift from storytelling to idea-telling at the link in bio. 

#StrategicCommunications #Storytelling
We spend so much energy trying to have all the ans We spend so much energy trying to have all the answers before we speak.

But the leaders who actually matter right now aren't the ones with the most reassuring stories. They're the ones bold enough to say “this is where we go next” — and give you a reason to trust them enough to take the step.

@lloydrang  had a great time sharing about The Power of Ideas in a Time of Uncertainty at @evergreencanada  yesterday. 

Were you there??

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