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April 12, 2020

Is Video Conferencing Putting Your Reputation on the Line?

by Lloyd Rang

Whenever a new technology becomes widespread, it takes a while for the social rules to catch up. The same is true for Zoom and other video conferencing tools.


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March 31, 2020

Sometimes, Being Good Means Saying Nothing

by Lloyd Rang

In a recent article in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.


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Curious Quarterly Newsletter

ABOUT US

Curious Public is a strategy-led communications and narrative firm.

We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people, using sound judgement, current tools, and decades of experience across business, politics, public affairs, communications, and community engagement. Clients trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional, driven by curiosity and a clear understanding of who you are, who you serve, and what’s at stake.

We make your message matter.

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Two awards, one purpose: helping good people do gr Two awards, one purpose: helping good people do great work.
Curious Public (@curiouspblc) has been honoured with two 2026 IABC Canada Silver Leaf Awards recognizing work that makes a meaningful difference for children and young people in Toronto:

1️⃣ Award of Excellence: 
Flood Recovery Media Strategy for Ernestine's Women's Shelter (@ernestinesws) to help raise funds for repairs and reopen the service. The strategy was an overwhelming success with 1.5 million impressions and raised more than enough funds to do the repairs. (Led by Anne Marie Aikins)

2️⃣ Award of Merit: 
Can’t Wait! Capital Campaign Brand Identity and Launch Rollout for TFS - Canada’s International School (@TFScampus) to help raise $40M in capital funding for the school (Led by Shannon Currie, with Aubs and Mugg Inc.)

“We’re deeply honoured to receive this peer recognition from our industry. Even more importantly, we are pleased that it elevates organizations making a meaningful difference in the lives of Canadian children and young people,” says Lloyd Rang, CEO and Chief Strategist, Curious Public.

“Communications can help good people do great work that reaches further, builds stronger connections and advances causes that matter. These awards recognize the missions of our clients and partners, and we’re proud to play a small part in the impact they make every day.”

#2026SilverLeafWinner #IABCCanada #IABC
Bob Rae, former Canadian Ambassador to the UN, put Bob Rae, former Canadian Ambassador to the UN, puts it plainly: Canada and the EU are getting to know each other because circumstances pushed us together. The challenge now is making sure it’s a long-term relationship and not a short-term fling. 

But, what does that work actually look like for Canadian leaders? How do you move past being treated like an afterthought and build genuine staying power across 27 distinct markets?

That’s exactly what we got into earlier this month in Episode 2 of our #CommsInQuestion Canada’s Brand Abroad limited series: The EU and You. 

The full conversation is live to watch or listen to on demand. Tune in to hear how the rest of the panel breaks down what organizations need to know about strategy, messaging, and building cross-border credibility:

 🇨🇦 Hon. Bob Rae, PC, CC, O.Ont, KC — Former Canadian Ambassador to the UN

 🇳🇱 Bart Groothuis — Member of European Parliament

 🇩🇰 Svend Roed Nielsen — Former Ambassador of Denmark to Canada; Senior Advisor, Think Tank Europa

 🇩🇪 Julius Weber — Head of Digital Growth Germany, Smollan

Catch the full replay and podcast episode. Link in bio. 

#CanadaBrandAbroad #CanadaEU #GlobalMarkets #StrategicCommunications
Applying for #UPLIFT? Here's a secret: the stronge Applying for #UPLIFT? Here's a secret: the strongest applications are the clearest ones.

Swipe through for our best tips on standing out 👉 (spoiler: it’s all about the five W's).

It akes less than 15 minutes to apply, and it could mean free strategy, storytelling, and comms support for your non-profit.

📅Deadline is October 30, 2026 — apply at the link in bio. 

🧡Know a deserving Canadian non-profit or NGO doing great work in your community? Share this with them. a non-profit that deserves this? Tag them below.
Check our receipts! You don’t have to take our wo Check our receipts! 
You don’t have to take our word for it that #UPLIFT by Curious Public—our pro bono initiative—can truly help your non-profit meet its goals…take it from leaders at the past organizations we helped. 

UPLIFT 2026/27 is open. 
🔗Apply at the link in bio. 

📅Deadline to apply is October 30, 2026. 

🧡 Tag a deserving Canadian non-profit doing great work in the comments below!
What does "the full suite" actually mean when you What does "the full suite" actually mean when you apply for #UPLIFT?

Through UPLIFT by @curiouspblc, one Canadian non-profit will get three full months of our agency's PR, communications, and marketing support—free of charge.

When we say full suite, here is what we could build for you:

✒️Narrative Strategy: Refine your core story so your mission stands out and gets heard.

🔥 Campaign Strategy: Launch multi-channel campaigns that turn passive followers into active supporters.

📣 Executive Thought Leadership: Position your leaders as trusted voices with compelling op-eds, speeches, and LinkedIn content.

🗞 PR & Media Strategy: Pitch the right journalists, train your spokespeople, and land meaningful news coverage.

💻 Digital Strategy: Overhaul your web copy and social strategy so your channels work as hard as you do.

And so much more. 

Great stories aren’t told alone—and your non-profit's story deserves to be heard.

📅 Applications close October 30th. 
🔗Apply today at the link in bio. 

🧡 Tag a deserving Canadian non-profit doing great work in the comments below!
Got a story worth telling but not enough hands to Got a story worth telling but not enough hands to tell it? That's what UPLIFT is for.

Every year, we pick one Canadian non-profit or NGO and give them our full support — free of charge. Strategy, storytelling, media, digital, the whole toolkit.

Swipe through to see what's on the table 👉

Think it could be you? Applications close October 30, 2026. 
Apply at the link in bio. 

🧡Know a deserving Canadian non-profit or NGO doing great work in your community? Tag them below.
One EU rulebook, 27 different playing fields. Our One EU rulebook, 27 different playing fields. Our next panelist, Svend Roed Nielsen, has spent his career mapping that terrain.

Svend is a Senior Adviser at Tænketanken EUROPA, where he focuses on global trade policy, industrial policy, and the geopolitical fallout of both. He spent years at Denmark's Ministry of Foreign Affairs, holding multiple Ambassador postings and ultimately leading the trade policy file for the Ministry — work that put him at the table for the decisions that shape how outside businesses engage with European markets. He holds a master's in Political Science from Aarhus University and an HD in Foreign Trade from Copenhagen Business School, and has co-authored two books, including "Brazil – A New Great Power" and “On a mission in Denmark”.

Svend brings a policy-first read on the EU: how trade and industrial rules set the terms for market entry, and how those terms shift as geopolitics move. That's the layer Canadian leaders need underneath any communications or market strategy for the region.

We can't wait to hear his take on what Canadian organizations need to know to build an effective presence in the EU.

Join us and our panel of global marketing, comms, and strategy experts alongside special guest host Steve Paikin.

📅 Oct. 6 at 11 am ET
🔗 Save your spot: https://mailchi.mp/curiouspublic/comms-in-question-oct-2026
Tariffs. Trade talks. And now, a proposal for Cana Tariffs. Trade talks. And now, a proposal for Canada to become the EU's first-ever "associate member." No one knows exactly what that means—yet. But whatever comes of it, one thing is clear: Canada's relationship with Europe is being rewritten in real time. 

So we’re bringing together experts in international trade, policy and strategic communications for a live, interactive conversation. Don’t miss our next episode of Canada’s Brand Abroad: The EU and You. 

Curious Public’s special guest host Steve Paikin sits down with:

 🇨🇦 Hon. Bob Rae, PC, CC, O.Ont, KC — Former Canadian Ambassador to the UN 

 🇳🇱 Bart Groothuis — Member of European Parliament

 🇩🇰 Svend Roed Nielsen — Former Ambasssador of Denmark to Canada; Senior Advisor, Think Tank Europa

 🇩🇪 Julius Weber — Head of Digital Growth Germany, Smollan

Bring your questions. Ask them live, and hear directly from our panel’s perspective on the (potential) risks and opportunities shaping Canada's next move in Europe.

📆 Oct. 6 at 11 am ET
🔗 Save your spot at the link in bio.
To know a market is one thing. To build the playbo To know a market is one thing. To build the playbook to win in it is another. That's exactly what our next panelist, Julius Weber, does.

Julius is Head of Digital Growth Germany at the Smollan Group, a full-service retail solutions partner with more than 90 years of retail heritage operating across 61 markets, serving over 500 leading global and local brands. Before joining Smollan, Julius was part of Amazon's Strategic Account Services Program and Expansion Team, where he drove growth for out-of-country sellers across the Netherlands, Sweden, Belgium, Poland, and Turkey — building the playbooks that help brands scale beyond their home market.

Julius knows what it takes for a brand to show up, compete, and win in European markets once the strategy is set.

We can't wait to hear his take on what Canadian organizations need to get right on the ground when they move into the EU.

Join our panel of global marketing, comms, and strategy experts alongside special guest host Steve Paikin.

📅 Oct. 6 at 11 am ET
🔗 Save your spot at the link in bio.

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