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April 12, 2020

Is Video Conferencing Putting Your Reputation on the Line?

by Lloyd Rang

Whenever a new technology becomes widespread, it takes a while for the social rules to catch up. The same is true for Zoom and other video conferencing tools.


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March 31, 2020

Sometimes, Being Good Means Saying Nothing

by Lloyd Rang

In a recent article in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.


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ABOUT US

Curious Public is a strategy-led communications and narrative firm.

We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people, using sound judgement, current tools, and decades of experience across business, politics, public affairs, communications, and community engagement. Clients trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional, driven by curiosity and a clear understanding of who you are, who you serve, and what’s at stake.

We make your message matter.

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Got a story worth telling but not enough hands to Got a story worth telling but not enough hands to tell it? That's what UPLIFT is for.

Every year, we pick one Canadian non-profit or NGO and give them our full support — free of charge. Strategy, storytelling, media, digital, the whole toolkit.

Swipe through to see what's on the table 👉

Think it could be you? Applications close October 30, 2026. 
Apply at the link in bio. 

🧡Know a deserving Canadian non-profit or NGO doing great work in your community? Tag them below.
One EU rulebook, 27 different playing fields. Our One EU rulebook, 27 different playing fields. Our next panelist, Svend Roed Nielsen, has spent his career mapping that terrain.

Svend is a Senior Adviser at Tænketanken EUROPA, where he focuses on global trade policy, industrial policy, and the geopolitical fallout of both. He spent years at Denmark's Ministry of Foreign Affairs, holding multiple Ambassador postings and ultimately leading the trade policy file for the Ministry — work that put him at the table for the decisions that shape how outside businesses engage with European markets. He holds a master's in Political Science from Aarhus University and an HD in Foreign Trade from Copenhagen Business School, and has co-authored two books, including "Brazil – A New Great Power" and “On a mission in Denmark”.

Svend brings a policy-first read on the EU: how trade and industrial rules set the terms for market entry, and how those terms shift as geopolitics move. That's the layer Canadian leaders need underneath any communications or market strategy for the region.

We can't wait to hear his take on what Canadian organizations need to know to build an effective presence in the EU.

Join us and our panel of global marketing, comms, and strategy experts alongside special guest host Steve Paikin.

📅 Oct. 6 at 11 am ET
🔗 Save your spot: https://mailchi.mp/curiouspublic/comms-in-question-oct-2026
Tariffs. Trade talks. And now, a proposal for Cana Tariffs. Trade talks. And now, a proposal for Canada to become the EU's first-ever "associate member." No one knows exactly what that means—yet. But whatever comes of it, one thing is clear: Canada's relationship with Europe is being rewritten in real time. 

So we’re bringing together experts in international trade, policy and strategic communications for a live, interactive conversation. Don’t miss our next episode of Canada’s Brand Abroad: The EU and You. 

Curious Public’s special guest host Steve Paikin sits down with:

 🇨🇦 Hon. Bob Rae, PC, CC, O.Ont, KC — Former Canadian Ambassador to the UN 

 🇳🇱 Bart Groothuis — Member of European Parliament

 🇩🇰 Svend Roed Nielsen — Former Ambasssador of Denmark to Canada; Senior Advisor, Think Tank Europa

 🇩🇪 Julius Weber — Head of Digital Growth Germany, Smollan

Bring your questions. Ask them live, and hear directly from our panel’s perspective on the (potential) risks and opportunities shaping Canada's next move in Europe.

📆 Oct. 6 at 11 am ET
🔗 Save your spot at the link in bio.
To know a market is one thing. To build the playbo To know a market is one thing. To build the playbook to win in it is another. That's exactly what our next panelist, Julius Weber, does.

Julius is Head of Digital Growth Germany at the Smollan Group, a full-service retail solutions partner with more than 90 years of retail heritage operating across 61 markets, serving over 500 leading global and local brands. Before joining Smollan, Julius was part of Amazon's Strategic Account Services Program and Expansion Team, where he drove growth for out-of-country sellers across the Netherlands, Sweden, Belgium, Poland, and Turkey — building the playbooks that help brands scale beyond their home market.

Julius knows what it takes for a brand to show up, compete, and win in European markets once the strategy is set.

We can't wait to hear his take on what Canadian organizations need to get right on the ground when they move into the EU.

Join our panel of global marketing, comms, and strategy experts alongside special guest host Steve Paikin.

📅 Oct. 6 at 11 am ET
🔗 Save your spot at the link in bio.
Our next panelist has sat across the table from th Our next panelist has sat across the table from the people shaping EU trade and tech policy — because he's one of them. We’re thrilled to have Bart Groothuis, a Member of European Parliament, join us for our second episode in our limited series, Canada’s Brand Abroad. 

Bart is an MEP for the Netherlands, representing the VVD (People’s Party for Freedom and Democracy) within the Renew Europe group. He sits on Parliament's Committee on International Trade and its Committee on Industry, Research and Energy, and serves on the special committee on the European Democracy Shield. In Parliament, his focus spans cybersecurity, disinformation and foreign interference, economic security, and security and defence — including his role as Rapporteur of the NIS II Directive, the EU's current cybersecurity legislation covering companies operating across the bloc. Before entering politics, he was Head of Cybersecurity for the Dutch Ministry of Defence.

Bart sits on the committee with direct oversight of EU trade policy, and has hands-on experience writing rules that shape how companies operate across the bloc.

We can't wait to hear his take on what's shaping EU trade and tech policy — and what that means for organizations trying to operate across it.

Join our panel of global marketing, comms, and strategy experts alongside special guest host Steve Paikin. 

📅 Oct. 6 at 11 am ET
🔗 Save your spot at the link in bio.
Talk about timing... The EU runs on a structure Talk about timing... 

The EU runs on a structure where multiple national governments share power with a central body — and that's the exact system our panelist, Bob Rae, has spent his career working inside.

Bob served as Canada's Ambassador to the United Nations in New York from 2020 to 2025, and was elected President of the UN's Economic and Social Council for 2024–25. Before that, Bob served as Premier of Ontario, interim Leader of the Liberal Party Canada, and was elected to federal and provincial parliaments 11 times between 1978 and 2013. 

Most recently, Bob has served as one of 3 co-facilitators to a working group making recommendations on the renewal and transformation of the UNAIDS Joint Program. He now serves as the Visitor of Massey College, a Distinguished Fellow of the Munk School at the University of Toronto, a Matthews Fellow in Public Policy at Queen's University and an Adjunct Professor at Victoria University in the University of Toronto. His latest book, “Reclaiming Canadian Sovereignty in a Ruptured World”, was published this September. 

At the UN, Bob spent five years building the case for Canada's positions among diplomats representing very different national interests. That's the exact skill Canadian leaders need in a market as complex as the EU: making the case for yourself when nobody's obligated to listen.

We can't wait to hear his perspective on what it takes for Canadian leaders to do business, reach audiences, and build an effective communications strategy in the EU.

Join our panel of global marketing, comms, and strategy experts alongside special guest host Steve Paikin.

📅 Oct. 6 at 11 am ET
🔗Save your spot at the link in bio.
Get help reaching your organization’s goals–at no Get help reaching your organization’s goals–at no cost.

UPLIFT by Curious Public is an annual pro-bono program that offers communications services proven to help you secure donors and funders, reach the people you serve, and attract passionate volunteers.

✅ If you applied last year, you don’t need to submit a new application. We will consider all past eligible applicants from 2025. 

📩 If you’re a Canadian non-profit or NGO making a local impact with limited comms/marketing resources and you *DIDN’T* apply last year, get your application in before October 30, 2026. You could get 3-months worth of our agency's work.

🔗 Learn more and apply at the link in bio - @curiouspblc 
Or go to curiouspublic.com/UPLIFT
Canada's brand is welcome across the EU. But how d Canada's brand is welcome across the EU. But how does your comms strategy work for 27 different audiences? 

@spaikin  is here with @curiouspblc as our special guest host in our limited series: 

Canada's Brand Abroad 🇨🇦✈️ 
A limited #CommsInQuestion series for Canadian leaders navigating global markets. Episode 2 takes us to the EU. 

The EU is Canada's second-largest trading partner — one market on paper, 27 different ones in practice. Trade policy, industrial strategy, and shifting global alliances are changing how the EU deals with outside partners. Get the pan-EU strategy right, and you unlock serious scale. Miss the local nuance, and your message stalls at the border.

Hear from our panel of global marketing, comms, and strategy experts on:

◾ How to flex one core brand story across a patchwork of regulatory, cultural, and media environments 
◾ How the EU's trade and industrial policy moves like data rules, subsidies, trade defence shape what your comms and positioning need to account for before you launch
◾What EU audiences expect from foreign brands 
◾ How to sequence a comms rollout across multiple EU markets without tripping a compliance or cultural misstep

📅 Join us Oct. 6 at 11 am ET
🔗Save your spot at the link in bio.
Get help reaching your organization’s goals–at no Get help reaching your organization’s goals–at no cost.

#UPLIFT by Curious Public is an annual pro-bono program that offers communications services proven to help you secure donors and funders, reach the people you serve, and attract passionate volunteers.

Comms services like...
✅ A new organization narrative
✅ PR work
✅ Refreshed website copy
✅ Thought leadership and op-eds
✅ Digital media content strategy
✅ Customized fundraising merchandise strategy
✅ and so much more.

If you’re a Canadian non-profit or NGO making a local impact with limited comms/marketing resources, get your application before October 30, 2026 and you could get 3-months worth of our agency's work.

📩 Apply at the link in bio - @curiouspblc

🧡Know a deserving organization? Share this with them!

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