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April 12, 2020

Is Video Conferencing Putting Your Reputation on the Line?

by Lloyd Rang

Whenever a new technology becomes widespread, it takes a while for the social rules to catch up. The same is true for Zoom and other video conferencing tools.


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March 31, 2020

Sometimes, Being Good Means Saying Nothing

by Lloyd Rang

In a recent article in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.


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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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Storytelling alone is no longer enough. For years Storytelling alone is no longer enough.

For years, the advice was: tell better stories. Be relatable. Sound human. And there was truth in that.

But the tectonic plates have shifted for our craft.

The line between communications, policy, and strategy has become fuzzier. Communicators can't just polish the message at the end. They need to bring judgment and ideas at the start.

Because the stakes are real:
💬"If thoughtful leaders fail to muster a clear direction, rest assured, authoritarianism, racism, all manner of intolerance and cruelty are waiting by the door, ready to march, with their boots on."

Stories create connection. Ideas create direction.

People are hungry for direction. Don't just bring your best words. Bring your best thinking.

🔗Read more from @lloydrang on the comms shift from storytelling to idea-telling at the link in bio. 

#StrategicCommunications #Storytelling
We spend so much energy trying to have all the ans We spend so much energy trying to have all the answers before we speak.

But the leaders who actually matter right now aren't the ones with the most reassuring stories. They're the ones bold enough to say “this is where we go next” — and give you a reason to trust them enough to take the step.

@lloydrang  had a great time sharing about The Power of Ideas in a Time of Uncertainty at @evergreencanada  yesterday. 

Were you there??
We did some homework on the Canadian communication We did some homework on the Canadian communications market. Turns out it's worth about $3.9 billion — bigger than craft beer, just behind video games.
 
But the real story is what's happening inside the market.
 
Some segments are crowded and shrinking (Writing). Others are small, specialized, and in serious demand (Strategic Comms and GR). 

TL/DR: AI is raising the floor, but the ceiling for creative, human-led strategy remains limitless.
 
The question is: Which side of that shift are you on? 

@lloydrang wrote it up. To our colleagues in Comms: it’s worth a read.
 
Check it out at the link in bio. 
 
#Communications #PublicRelations #AIinCommunications #LetsGetCurious
🛹🔥 Applications close in 10 days! Will you be the 🛹🔥 Applications close in 10 days!

Will you be the next recipient of our $500 scholarship to @woodwardcamp ?

If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio.

Applications close April 30, 2026. 

@canadaskateboard @richiebullbrook 

#JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada
Imagine your entire inbox just... wiped. Gone. One Imagine your entire inbox just... wiped. Gone. One unsanctioned AI tool and suddenly it's everyone's problem. Liban Abokor breaks down why that's a governance issue, not a tech one–and what leaders need to think about as they weigh the real productivity gains of AI against the very real risks.

Missed #CommsInQuestion last week? It's now a podcast, so you can catch up whenever and wherever works for you.

🎧Listen at the link in bio. 

Big thanks again to our guest host @spaikin and to panelists Liban Abokor, Angela Adam, and @jordanlucasray for such a rich and timely conversation.
Will you be the next recipient of our $500 scholar Will you be the next recipient of our $500 scholarship to @woodwardcamp? 

Applications for 2026 James Bullbrook Memorial Scholarship are open. If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio! 

Applications close April 30, 2026. 

##JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada
Happening Tuesday! Have you signed up yet? Don’t Happening Tuesday! Have you signed up yet? 

Don’t let the Silicon Valley gossip fool you; AI is here to stay. So, now what? 

@spaikin is back with @curiouspblc  as our special guest host for our 13th Comms In Question episode! 

Steve will lead our expert panel through a timely conversation about how the data economy is reshaping how we work, communicate and make strategic decisions.
 We’re separating facts from feelings and pushing past the bubble-bursting headlines. 

You’ll hear from tech, strategy and communications experts about: 
◾What’s actually changing inside teams when it comes to productivity and decision-making
◾How audience expectations and behaviours are shifting in an AI-enabled world
◾Where leaders need to think differently about ethics, responsibility and the environmental impact of cloud computing
◾What senior leaders should be planning for now—not later

📅 Join us on March 24, 2026 at 1:00 PM ET
Save your spot at the link in bio.
AI is already here. It’s changing how your audienc AI is already here. It’s changing how your audience skims, searches, and decides who to trust. The question is whether your communications strategy reflects that reality.

Our next #CommsInQuestion panelist, @jordanlucasray works at that strategic edge. Jordan is our Principal and Senior Narrative Lead at Curious Public, where he helps leaders understand how emerging technologies are reshaping audience behaviour, reputational risk and narrative control. He brings deep knowledge of communications, storytelling and public affairs to clients across the public and private sectors, along with his reputation for turning the complex into clear, actionable insights. 

On this panel, Jordan will focus on how AI is actively reshaping communications strategies today. 

Jordan will help us explore:
▪️AI’s effects on productivity and decision‑making
▪️What shifting audience expectations and behaviours you should be planning for
▪️Practical guidance to navigate the ethical and environmental risks AI brings

📅 March 24 at 1:00 PM ET
 🔗 Save your spot at the link in bio!

#Webinar #StrategicCommunications
AI adoption is changing the David-and-Goliath dyna AI adoption is changing the David-and-Goliath dynamic in the non-profit and charitable sectors — and our next guest is at the forefront of that shift. 

Liban Abokor is a renowned public and social-sector leader, a research fellow, author, and philanthropist, focused on AI, the future of work, and systemic change in the charitable sector. He founded Reimagine LABS to help organizations across the social and public sectors leverage AI and data to strengthen impact — making it easier to do good. He also co-founded a $250 million impact fund supporting community-led organizations across Canada. 

On March 24, Liban will help us unpack what this next phase of AI adoption means for power, access and influence in Canada’s data economy. Who benefits when AI tools become more accessible? Who gets left behind? And how can organizations use this moment to improve equity and drive positive disruption? 

📅Join us March 24 at 1:00 PM ET.
🔗 Save your spot at the link in bio 

#CommsInQuestion #Webinar #Communications #LeadershipStrategy

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