— This is part 2 of a 3 part series that considers information overload in times of crisis —


Earlier this week in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.

And the reason so many are doing such a poor job, is because they don’t understand the role of a business in society. Many CEOs think — for good and laudable reasons — that being a good corporate citizen means showing customers that you are doing your part. It’s a noble idea, but sometimes, doing your part means saying nothing. 

With that in mind, here are the top ten things you need to remember if you are thinking about communicating about your organization’s response to COVID-19: