Media Training

An Intensive 3-Hour Workshop with Jeff Keay

This 3-hour workshop provides a practical grounding in media relations best practice and tactics for engaging with the media. The course includes on-camera mock interviews, rehearsal, critiquing and coaching with Jeff Keay. Jeff is a journalism, media relations and issues management veteran who has worked as national spokesperson and senior advisor for leading universities, banks, professional services firms, provincial and federal agencies and Canada’s national public broadcaster.

Workshop features:

Media Relations best practice
Understanding the media
Interview skills and techniques
Focus on key messaging, establishing and maintaining interview parameters and maintain a linear narrative
Effective interviews over video conference
Mock interviews, rehearsal, critiquing and coaching

Following the session, we will provide each participant with a final written report with our best advice and feedback to continue improving. and a copy of their on-camera exercises. We will also give you Curious Public’s Media Interview Tip Sheet that highlights best practices and includes suggestions to help you manage your next interview.

Back to training

by Jordan Ray

Training

Storytelling

The best story wins. It wins attention, it wins investment and it wins media coverage. Curious Public’s Storytelling Workshop helps you understand how the principles of good storytelling can help you stand out. We get you working with each other to practice storytelling. And then we help you apply those lessons to your work.

Clear Writing

Curious Public’s Clear Writing Workshop is a hands-on course that helps you turn complex writing into clear writing that educates, engages and activates audiences. You’ll learn the principles of clear writing, how to identify unclear writing and how to overcome bad habits. Along the way, we’ll also touch on the basics of good storytelling and the secret to writing with purpose. The course includes a take-home editing assignment.

Media Training

The communications landscape has changed a lot, but media is still the best way to get your story out there. Whether you’re showing thought leadership, introducing a new product or service, or defending your point of view, navigating media is tricky—especially when you’re trying to deliver a 20-second sound bite. That’s where we come in.

AI Best Practices for Communicators

This 3-hour workshop is designed to give communicators a comprehensive overview of artificial intelligence (AI) and its practical applications in communications. The workshop will cover AI fundamentals, best practices for integrating AI into your work as well as a hands-on exercise using AI tools for content creation. By the end of the workshop, participants will be able to effectively use AI to support their communications activities.

Integrating AI Into Your Workflow

Building on our AI Best Practices for Communicators workshop, we are excited to present our “Integrating AI into Your Workflow” workshop. This advanced session dives deep into how you can use artificial intelligence (AI) to boost your team’s productivity. Learn to measure and maximize AI’s impact across your team’s research, content creation, editing, and other operations. Our hands-on approach ensures you’ll walk away with real insights and skills to upgrade your operations with AI.

The Art of Presenting

In this 3-hour workshop, participants will learn the strategies and skills needed to craft and deliver a memorable presentation. This interactive session gives participants a chance to work collaboratively and creatively while putting into practice storytelling and public speaking.

Communications Planning

In the sage words of Yogi Berra, if you don’t know where you’re going, then you’ll end up someplace else. You could have the most powerful story in the world, but how do you know it’s going to take your organization where you want it to go? Curious Public’s Communications Planning Workshop gives you a way to think structurally about any communications activity you can think of—from a simple social media post to a full-blown campaign.

Our Other Courses

Speechwriting
Digital Storytelling for Startups
Crisis Communications Planning and Training
Leadership Coaching
How to Talk to Government

We can also design and deliver a customized training workshop tailored to your communications needs.

by Jordan Ray

Partners

Our partners aren’t just the best in the business at what they do—they’re great people who we’re proud to work with.

Corporate Speech Consultants

Corporate Speech Consultants (CSC) are internationally renowned coaches who elevate executive and corporate speakers so they can achieve their goals. They tailor their approach to each client’s needs through training and interactive seminars for executive teams. CSC has expertly served 10,000 clients in 20 different countries.

Click here to learn more about CSC

Counsel Public Affairs

Counsel Public Affairs is one of Canada’s most respected and successful government relations and public relations firms. Counsel provides a full suite of services in national and provincial government relations, public affairs, strategic communications, crisis management, and Indigenous facilitation.

Click here to learn more about Counsel

Aubs and Mugg Inc.

Aubs and Mugg is a multi-disciplinary design firm based in Toronto. This award-winning agency shapes authentic and meaningful brand experiences through observation, collaboration, and a commitment to craft.

Aubs and Mugg specializes in internal and External Community Engagement and Discovery, Brand Pillar and Narrative Development, Visual Brand Development, Brand Activation, Graphic and Website Design, and Ambassador Training and Onboarding.

Click here to learn more about Aubs and Mugg

Denise O'Neil Green Consulting

Denise O’Neil Green Consulting is an equity, diversity, and inclusion (EDI) consulting company, empowering EDI leaders and organizations to genuinely go beyond the performative and be truly authentic in their development and implementation of EDI strategies. Services include customized EDI education and training, coaching and mentoring, inspirational keynotes, plus strategy policy development, planning and workplace climate reviews.

Click here to learn more about Denise O’Neil Green Consulting

Foster Films Canada

Foster Films Canada is an award-winning video production company with over a decade of experience delivering high-quality live and pre-recorded video content and editing services to corporations, non-profits, and small businesses across Canada. The agency specializes in shooting, editing, and producing promotional media, education videos, and product advertising.

Click here to learn more about Foster Films Canada

evolution evolution

evolution evolution provides professional and personal coaching services. The consulting firm helps professional leaders and organizations shift from a belief of “what is the work” to “what is the mission.” Coaches engage with executives, leaders, founders, and teams who feel isolated or in critical transitions to help them align fully with their purpose, conviction, and clarity. evolution evolution’s expertise in improving team management and the recruitment of top-tier talent gives them a refined insight into how to best build a conscious culture within organizations.

Click here to learn more about evolution evolution