The KARMA Project
Calling all non-profits and NGO's doing meaningful work in Toronto and the GTA ? LRC’s Karma Project is about our team teaming up with you -- to help you connect with your audience. Pro-bono. Gratis. Free of charge.
Can a Story Make a King? The Power of Narrative
What is more powerful than a compelling narrative? Arguably, nothing. It has the power to create queens and titans of industry, market leaders -- and world leaders.
Why We Write
There are two kinds of communications professionals in the world: those who want to make the client sound like them, and those who want to make the client sound like the best version of themselves. In other words — communicators who want to control the client, and those who want to serve the client.
What Your Audience Wants To Hear
PR professionals can work with their clients to find and tell their truth, but they still aren’t necessarily where they need to be. If you only connect with your audience intellectually, you aren’t being heard. That only happens when you connect with your audience emotionally. And then, you enter a kind of relationship with each other. The last presidential election proved that this relationship can withstand an extraordinary amount of stress.