Dumpster Diving and Other Questionable Communications Practices
“Dump Day” and other PR shortcuts might sound clever, but they rarely work–and often backfire. From sneaking out bad news on Fridays to thinking mainstream media no longer matters, these common communications myths can damage credibility and erode trust. Alan Findlay busts five of the biggest misconceptions in public relations and explains how to avoid falling into these traps.
Building a Strong Start: The 90-day atlas for your new leadership
The first 90 days of a new leadership role can define your success—or derail it. Moving too fast, skipping groundwork, or leaving space for others to shape your story can set you back. A strong start means building trust, setting direction, and telling your story with clarity. Alan Findlay, visionary communications leader, shares how to lay the right foundation for momentum that lasts.
How to Run a Campaign That Converts with Zero Budget
Imagine this marketing scenario: you’ve been asked to create a campaign to reach a target audience in an industry with which you have no connection–and you have no budget to do it. I can tell you from experience–that’s a daunting marketing mission. But I can also tell you it’s not impossible, either. Find out how you can do it in five steps.
Vanity Metrics are Lying to You: Here’s what non-profits should really track
Solo Stove’s “Snoop Goes Smokeless” campaign lit up social media but left the brand in the red—a lesson non-profits can’t afford to ignore. Are you chasing numbers that look good on paper but miss the mark? Learn how shifting your focus can drive real results.