How to Run a Campaign That Converts with Zero Budget
Imagine this marketing scenario: you’ve been asked to create a campaign to reach a target audience in an industry with which you have no connection–and you have no budget to do it. I can tell you from experience–that’s a daunting marketing mission. But I can also tell you it’s not impossible, either. Find out how you can do it in five steps.
Vanity Metrics are Lying to You: Here’s what non-profits should really track
Solo Stove’s “Snoop Goes Smokeless” campaign lit up social media but left the brand in the red—a lesson non-profits can’t afford to ignore. Are you chasing numbers that look good on paper but miss the mark? Learn how shifting your focus can drive real results.
Cyberattacks are Inevitable: Here are five things to keep in mind
by Alan Findlay and Lloyd Rang
Cyberattacks aren’t a matter of “if” but “when”—and when they happen, they’re devastating. From massive financial losses to reputational damage, the stakes are high. Is your organization ready to handle the first chaotic 30 minutes of a breach? Alan Findlay and Lloyd Rang share five crisis communication principles that could make—or break—your response.
Gen X and Millennials Control our Money and Make our Decisions—Time for our Communications to Adapt
The decision-makers are changing, and with them, so is the way they consume information. As boomers exit, Gen X and millennials are taking the reins, bringing new habits and media preferences. Is your organization prepared to adapt its strategy and capture their attention-and their money?