Gen X and Millennials Control our Money and Make our Decisions—Time for our Communications to Adapt
The decision-makers are changing, and with them, so is the way they consume information. As boomers exit, Gen X and millennials are taking the reins, bringing new habits and media preferences. Is your organization prepared to adapt its strategy and capture their attention-and their money?
Trauma-Informed Crisis Communications: 5 Lessons from the 2013 Flood
It's been ten years since torrential rains submerged a commuter GO train on the Don Valley tracks, trapping 1,400 GO customers for hours. Former Metrolinx crisis communications and media spokesperson Anne Marie Aikins shares lessons from that night and how a trauma-informed approach to your crisis communications can save your customers, staff, and reputation when things go wrong.
Stop Getting Distracted, Start Getting Strategic: Social media management tips for SMBs and non-profits
Curious Public's digital strategist, Emma Earley, highlights three key factors for SMBs and non-profits to use when evaluating where their brand should be - or not be - in the digital landscape.
On Truthfulness
Honesty is expected from organizations, no different than with our own personal circles. To thrive, you have to embrace authenticity if for no other reason than a lack of authenticity will be called out and exposed.