UPLIFT, The Post-Trump World, and the Power of Words: A Conversation with Tracey Sobers
I spoke to Tracey about how she has led our agency’s initiative, UPLIFT, which gives no-cost marketing and communications support to Canadian nonprofits. But we also talked about why our work matters, and how words can drive good or be weaponized for political gain.
Putting an Ethical Lens on Storytelling: Insights from our experts
Whose stories are you telling? And how are you telling them ethically? Senior writer and consultant Shannon Currie, recaps what our panel of leading experts had to say on ethical storytelling that every comms professional needs to hear.
Lessons for Business … From the Theatre, of all Places
Memorising lines isn't the challenge, it's keeping spontaneity alive on the eigth iteration of the same show. Shannon Currie highlights, counter-intuitively, how your organization can actually foster creativity by following a set framework in the form of a narrative for your brand.