“Practice, practice, practice!”: Your best defense in a crisis
In our most recent episode of Comms In Question, Anne Marie Aikins asked panelists to talk about the government issues, personnel scandals and emergency response missteps that had Canadian communicators scrambling this year. Shannon Currie captures the top three things Marketing and Communications professionals need to do ahead of a crisis.
“Be Impeccable”: Advice against ‘greenwashing’
That was the advice given to professional communicators by Sarah Petrevan, VP of Sustainability for the Cement Association of Canada, in our most recent episode of Comms In Question: Greenwashing is ending. Are companies ready? Lloyd Rang hosted our webinar and asked our panel of experts for their insights into Comms professionals’ role in reducing ‘greenwashing.’
UPLIFT, The Post-Trump World, and the Power of Words: A Conversation with Tracey Sobers
I spoke to Tracey about how she has led our agency’s initiative, UPLIFT, which gives no-cost marketing and communications support to Canadian nonprofits. But we also talked about why our work matters, and how words can drive good or be weaponized for political gain.
Putting an Ethical Lens on Storytelling: Insights from our experts
Whose stories are you telling? And how are you telling them ethically? Senior writer and consultant Shannon Currie, recaps what our panel of leading experts had to say on ethical storytelling that every comms professional needs to hear.