Lloyd Rang

In another excerpt of etymology, LLoyd Rang weighs in on the balancing act with legal and communications professionals searching for that sweet spot between precision and creativity; legal jargon and poetry; Latin and English.

A lot of companies want to position themselves as “full service” agencies these days. But at best, they’re a Swiss-Army knife—a tiny pair of scissors when you need shears. As Lloyd Rang explains, that's why LRC has informal partnerships with companies who do PR, Graphic Design, Branding, and Videography. We bring them into our work because you don’t actually need to be good at everything—and if a client needs more than that, LRC finds the right partner to get the job done.