How to Answer Any Media Question: Empathy, Action, Outcome
Most media interviews happen under pressure—when something’s gone wrong and the spotlight’s on you. In that moment, how you speak matters just as much as what you say. Lloyd Rang, one of Canada's leading communications and crisis management experts shares a simple framework to help leaders show empathy, take action, and sound like actual humans.
How You Can Win in a Trade War: Be bold, not quiet
Silence is a losing strategy in the Canada-U.S. trade war. Canadian brands that are speaking up—like Chapman’s Ice Cream—are winning big as consumers rally behind local products. But the smartest businesses aren’t just riding the wave; they’re using this moment to reshape their future and seize new market opportunities. The question is: will you?
Communications: Creative, contradictory and human
One of Canada's leading communications experts, Lloyd Rang, challenges the notion that effective communications should be limited to a single feeling or idea. He explains why generative AI struggles to produce content that feels genuinely human and offers insights on how communicators can stand out by embracing the complexity of emotions and conflicting ideas in their work. Discover how to create more authentic and impactful content by acknowledging the rich paradoxes of human nature.
3 Ways to Use Numbers More Effectively in Communications
Numbers don't lie, but numbers don't convince people either - not without a story. Lloyd Rang highlights three tips that communications and marketing professionals can leverage to make the data in presentations, speeches, and articles more effective.