Like a Wedding Every Day: What you can learn from election campaigns
Planning a political campaign is like planning a wedding—every single day, for a month straight. And the whole country is invited. The stakes are high, the teams are big, and there's no room for error. From storytelling to timing, Jordan Ray shares what elections can teach us about communicating with impact.
Gen X and Millennials Control our Money and Make our Decisions—Time for our Communications to Adapt
The decision-makers are changing, and with them, so is the way they consume information. As boomers exit, Gen X and millennials are taking the reins, bringing new habits and media preferences. Is your organization prepared to adapt its strategy and capture their attention-and their money?
Hope is Making a Comeback-But it has to be Earned
After years of navigating challenges and hardships, people are ready to hope again. Jordan Ray talks about how we're seeing a shift toward joy and optimism from pop culture to politics. But for hope to resonate, it must be earned. Acknowledging our struggles allows us to embrace hope with authenticity and meaning.
Are We Destroying the Media?
Recently announced cuts to CBC are the latest chapter in Canada's changing media landscape. Jordan Ray writes about why this is happening, what it means and how your organization can adapt.