Gen X and Millennials Control our Money and Make our Decisions—Time for our Communications to Adapt
The decision-makers are changing, and with them, so is the way they consume information. As boomers exit, Gen X and millennials are taking the reins, bringing new habits and media preferences. Is your organization prepared to adapt its strategy and capture their attention-and their money?
Hope is Making a Comeback-But it has to be Earned
After years of navigating challenges and hardships, people are ready to hope again. Jordan Ray talks about how we're seeing a shift toward joy and optimism from pop culture to politics. But for hope to resonate, it must be earned. Acknowledging our struggles allows us to embrace hope with authenticity and meaning.
Are We Destroying the Media?
Recently announced cuts to CBC are the latest chapter in Canada's changing media landscape. Jordan Ray writes about why this is happening, what it means and how your organization can adapt.
What Can Taylor Swift and Star Wars Teach Us About Marketing?
Good storytellers drive market success. But if you’re working on a big, multi-year project with thousands of people and lots of moving parts, or even if you’re part of a big corporate organization, it can be easy to feel like you and your work are disconnected from what your colleagues are doing. You may find yourself halfway through the project asking, “How did I get here?” And, “WHY are we here anyway?”