The second wave is coming. Let’s remember the 6 lessons of the first wave
Today, it looks like the second wave of COVID has started again. Israel and the UK are locking down again. Ontario is reducing limits on private gatherings, and it’s looking like bars and indoor restaurants may be closed again. Line-ups at testing facilities are hours long, and hundreds of people are being turned away every day. Now is a good time to remember the six key lessons we learned in the first wave:
The Power of the Pivot
Democratic Representative Alexandria Ocasio Cortez did something extraordinary last week. After she was verbally attacked by a Republican colleague, she used it to elevate her argument far beyond the personal circumstances of the incident.
Communicating Post-COVID
To close the circle, we’ve put our minds to how COVID might impact how we communicate in a world where it is no longer a pressing crisis, and even further down the road, where its impact is mitigated by proven treatments and, hopefully, an effective vaccine.
What Your Audience Wants To Hear
PR professionals can work with their clients to find and tell their truth, but they still aren’t necessarily where they need to be. If you only connect with your audience intellectually, you aren’t being heard. That only happens when you connect with your audience emotionally. And then, you enter a kind of relationship with each other. The last presidential election proved that this relationship can withstand an extraordinary amount of stress.