5 Tips to Deliver a Successful Public Apology
Issues management and crisis comms are key components for every organization, but are you doing it right? We’ve all been on the receiving end of excuses or apologies that felt disingenuous: I’m sorry if you feel bad. They don’t help. And they can even make things worse. Media maven and crisis comms expert Anne Marie Aikins shares five tips she offers every client needing to deliver a successful public apology.
Trauma-Informed Crisis Communications: 5 Lessons from the 2013 Flood
It's been ten years since torrential rains submerged a commuter GO train on the Don Valley tracks, trapping 1,400 GO customers for hours. Former Metrolinx crisis communications and media spokesperson Anne Marie Aikins shares lessons from that night and how a trauma-informed approach to your crisis communications can save your customers, staff, and reputation when things go wrong.