Ensuring Your Story Resonates with Canadian Journalists
Canadian audiences are not “sort of like” American audiences. The Canadian PR landscape requires local expertise to make your story resonate. That means understanding cultural nuances and building trusted media relationships. PR expert and media maven Anne Marie Aikins shares why partnering with a Canadian firm gives you a strategic advantage north of the border.
Fix You: Anatomy of a public apology that never happened
A viral Coldplay concert kiss cam, a fake apology, and deafening silence from a tech billionaire have turned a personal lapse into a corporate crisis. Here’s what every leader should know about the art of owning mistakes.
Rethinking Earned Media in 2025
You nailed the campaign. Killer release, strong quotes, slick digital…and still no media bites? It’s not you—it’s your 2020 playbook. Media maven Anne Marie Aikins breaks down how to modernize your earned media game and actually get noticed in 2025.
Sorry Seems to be the Hardest Word…
When Bell customers in Ontario and Quebec lost service this morning, the silence from the company spoke louder than its belated apology. Vague statements and slow responses won't cut it in an age of growing cyber threats and fragile public trust. Here’s what went wrong—and what organizations must do better when crisis hits.