Can a Story Make a King? The Power of Narrative
What is more powerful than a compelling narrative? Arguably, nothing. It has the power to create queens and titans of industry, market leaders -- and world leaders.
Why We Write
There are two kinds of communications professionals in the world: those who want to make the client sound like them, and those who want to make the client sound like the best version of themselves. In other words — communicators who want to control the client, and those who want to serve the client.